Britain’s builders choose their favourite breakfast: Winner announced/press breakfast.

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North London café wins national Best Builder's Breakfast in Britain prize. Thousands of tradesmen consulted by Embargoed until 00.01 on Tuesday 27 November 2012

MyBuilder Best Builders' Breakfast in Britain logo

MyBuilder Best Builders' Breakfast in Britain logo

After quizzing the thousands of plumbers, electricians, builders, roofers, decorators and other tradesmen who use their website to find work, whittled down hundreds of recommendations.

NB: Embargoed until 00.01 on 27 November 2012.

Online tradesman-homeowner matching service today announced the results of their quest to find the Best Builders’ Breakfast in Britain. This prestigious national title has gone to the Shepherdess café in City Road, London EC1, which is much-loved by tradesmen of all kinds, as well as by doctors and nurses at nearby Moorfields Eye Hospital.

After quizzing the thousands of plumbers, electricians, builders, roofers, decorators and other tradesmen who use their website to find work, whittled down hundreds of recommendations to a shortlist before staff and trusted tradesmen across the UK judged and voted on a winner. The breakfast at the Shepherdess café in London EC1 fought off tough (and tasty) competition from other builders’ favourites in Bolton, County Durham, St Leonard’s-on-Sea and south London to claim the prize.

Plastic sauce bottles and painted-on check curtains mark the Shepherdess out as being very much in the mould of the great British greasy spoon and its popularity with tradesmen is signified by the number of white vans you can see parked nearby on any given day. But the hearty, inexpensive fare on offer is a good cut above what you expect from the average neighbourhood café, with the newly award-winning breakfasts having attracted celebrity diners from Tom Jones to Jamie Oliver.

“One of the best things about the Shepherdess is the welcome when you walk through the door,” says MyBuilder CEO Ryan Notz, who started the website while working as a stonemason in Bristol. “It definitely serves plenty of tradesmen, but you won't feel out of place if you are a banker or a Shoreditch hipster. The food is excellent and the fried slice is the best I've had.”

“To win this award is great news and an honour,” says Shepherdess proprietor Nick Menagatos. “We have been here for 30 years and it is very nice to be recognised for our food.”

“It is one I love going to and all the food is always fantastic,” says MyBuilder user Paul Southward of Expert Electrician, who nominated the café. “There is a great atmosphere at the Shepherdess and they do the best breakfast by far.” matches reviewed tradesmen with the homeowners who need to hire them. It has thousands of bricklayers, kitchen-fitters, painters, plasterers and other tradesmen on its books, enabling householders to arrange everything from changing a washer to building an extension online. Over 500,000 jobs have been posted on the site since it was founded.

The prize will be awarded to the Shepherdess’s proprietor on Tuesday 27 November in an event hosted at the café from 10am (see below for press invite details). The tradesman who nominated the café, Paul Southward, will receive a free breakfast for four at the Shepherdess, as well as one year of free membership at

Our four runners up: Popular with tradesmen, but pipped at the post.
Izabela`s at Vanilla Red, Deansgate, Bolton.
Regency Café, Regency Street, London SW1.
Café 17, Bexhill Road, St Leonards-On-Sea, East Sussex.
Faces Café, Conyers Terrace, FerryHill, County Durham.

Journalists: Come have breakfast on us!
We will be holding a breakfast press launch and presenting the trophy at the Shepherdess café, 221 City Road, London, Greater London EC1V 1JN on Tuesday 27 November at 10am. Please contact press(at)mybuilder(dot)com to confirm your invite and a chance to eat the best builders’ breakfast with our compliments. Space is limited, so get in quick.

Feature ideas for radio/online/vox pops:
Which is the best café in your local area?
What are the essential items that a builders’ breakfast must contain?
Is the great British greasy spoon under threat from changing diets?
Is a builders’ breakfast a threat to your health: should they have health warnings, like cigarettes?
Breakfast around the regions and around the world: do you struggle to find white pudding in London or do you have a favourite Indian/Polish/French breakfast place?

More info/contacts:
For more info and to arrange interviews/media appearances by MyBuilder CEO Ryan Notz, call the MyBuilder press team on 020 7183 5337 or email us on press(at)mybuilder(dot)com.
You can find press images at
MyBuilder website:

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