Nicolites Responds to Boss Offering Sweet Breaks to Non-Smoking Staff

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CEO discovers smokers are most productive after a cigarette break and encourages non smoking staff to take a sweet break.

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Making the switch to electronic cigarettes can resolve both issues and save employees taking lengthy breaks outside.

Staff at a company in Leeds are being offered regular ‘sweet breaks’ after their boss found that workers were most productive post smoking break. Larry Gould, CEO of translation company ‘thebigword’ was surprised to discover that employees got more work done after they had taken a break and decided to encourage non smokers to take a break in the morning and in the afternoon. He encouraged this by providing a fruit and sweets bar on every floor of the offices HQ, with non smokers promoted to visit it when they liked and make a small donation for the fruit and sweets which will be given to a local charity.

Gould spoke of his ‘Sweet Moments Stations’, ‘We want all our wonderful colleagues to feel comfortable to take a break from their desks, have a chat with their co-workers and enjoy a sugar fix or some healthy fruit. The happiest workers are the best workers, so thebigword will benefit from a refreshed, happy workforce that can return to its desks in the best possible frame of mind for delivering excellent work. There might also be the added advantage, we hope, that staff that who do smoke might pack it in and join their colleagues at the sweet and fruit counters instead.’

The staff could also use an electronic cigarette which they can smoke inside and does not contain any tar or cancer causing toxins. Nicolites, the UKs leader of electronic cigarettes commented on the unusual events, ‘Smoking traditional cigarettes is expensive and unhealthy. Making the switch to electronic cigarettes can resolve both issues and save employees taking lengthy breaks outside. In this instance Nicolites electronic cigarettes could be smoked with non smoking staff at the ‘Sweet Moment Stations.’

Nicolites continues to closely follow the developments of smoking in the work place.

Nicolites is now the leading and most widely available brand of electric cigarette in the UK; they have formed business partnerships with many of the largest retailers to bring these wonderful innovations right on to the doorstep of every person in the country. Established in late 2007, Nicolites has grown into a multi-million pound company with international distribution networks and continues to grow at a phenomenal rate.

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Nikhil Nathwani
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