Black Friday Triggers Spike in Women Looking For Sugar Daddies

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So concludes a report from - the first ever dating website established for wealthy men and attractive women seeking 'mutually beneficial relationships’. The report shows a 19% spike in overall traffic and a 13% increase in new signups on the sugar daddy dating website beginning on Wednesday the 21st and peaking on Thanksgiving night.

Black Friday a Catalyst for Sugar Daddy Dating

Women and men are finding the romance in Black Friday on

Founder and CEO of the dating website, Steve Pasternack, a former Wall Street trader, commissioned the study to verify whether the heavy marketing by retailers for Black Friday, which is the busiest shopping day of the year, also spurs interest in sugar daddies.

"Women and men on are finding the romance in Black Friday on,” says Mr. Pasternack.

The report found that female users, known as ‘sugar babies’ on the site, accounted for 79% of new member signups during the Black Friday rush.

73% of 1,000 sugar baby members surveyed in a poll conducted in conjunction with the study said they wanted to find a sugar daddy as a means to help fund their holiday shopping plans. 67% of the sugar babies polled said they had prepared specific ‘wish lists’ for sugar daddies in light of Black Friday retail sales.


Launched in 2002, is the original online meeting place for sugar daddies and sugar babies, and now boasts more than 3.9 million members worldwide. has been featured by numerous media outlets including ABC Nightline, The Dr. Phil Show, The Huffington Post, and The New York Times.

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Jeffery Lewis
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