New England Coffee Eases The Holiday Grind

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New England Coffee, the largest independent coffee roaster and purveyor of coffee in New England, today launched its interactive holiday grind promotion at its online store, http://www.newenglandcoffee.com/holiday. Developed by Boston Interactive, the holiday grind promotion and splash page takes customers through a fun, interactive online ordering display. The promotion will run from November 26 through December 31, 2012. Orders placed by December 14, 2012 will arrive in time for Christmas.

New England Coffee, the largest independent coffee roaster and purveyor of coffee in New England, today launched its interactive holiday grind promotion at its online store, http://www.newenglandcoffee.com/holiday. Developed by Boston Interactive, the holiday grind promotion and splash page takes customers through a fun, interactive online ordering display. The promotion will run from November 26 through December 31, 2012. Orders placed by December 14, 2012 will arrive in time for Christmas.

Shoppers simply select their coffee of choice and put it through the interactive coffee grinder which provides 4 grinding options. The grinding options reflect shoppers’ moods during the holiday season and are the following: “Shipping is a Drag,” “Bargain is my Jargon,” “Swag is My Bag,” and “Surprise Me”.

Once the grind is selected, shoppers will receive one of the following perks: $1 shipping on any order, free iced coffee tumbler with purchase of $30 or more, or 25% off any order. Shoppers may even be randomly surprised with a few “freebies” such as free shipping, a free box of Breakfast Blend single serve cups, or a free travel mug.

“New England Coffee recognizes that holiday shopping can be a real grind,” said Michael McManama, Vice President of Marketing and Business Development for New England Coffee Company. “Our online store provides a little pick me up for shoppers who are looking for great coffee, deals and a little break from holiday shopping stress. Unlike many retailers, we are extending our holiday deals beyond Cyber Monday, so customers may purchase their favorite holiday coffee gifts from the convenience of their homes.”

New England Coffee’s online store offers a variety of coffees (ground, single-serve and whole bean) as well as tea, gift packages and novelty items like t-shirts and notecards. For a limited time, New England Coffee is bringing back perennial holiday coffee favorites: Cinnamon Sticky Bun, Eggnog, Gingerbread Cookie and Mocha Mint. These flavors will be available through December 31, 2012.

About New England Coffee:
Headquartered in Malden, Massachusetts, New England Coffee was founded in 1916 by the Kaloyanides and Dostou families. As New England's largest independent coffee roaster the company prides itself on buying and selling premium coffee and providing the best service possible. New England Coffee packaged coffee is available in supermarkets across the U.S. and brewed at more than 5,000 foodservice locations. Using only the finest Arabica beans, we offer superb blends, delicious flavored coffees, full-bodied dark roasts, whole bean and exotic blends from locations such as Colombia, Indonesia and Costa Rica. Visit http://www.newenglandcoffee.com for more information or follow us on Facebook and Twitter @NE_Coffee.

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Marianne Sabella Dempsey
SABELLA COMMUNICATIONS
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