Online Retail Event a Win for Consumers, Retailers

Australia's first attempt at a collective online mega-sale has created a positive online retail phenomenon and given Australian shoppers access to extraordinary pre-Christmas bargains, according to the founders of discount coupon website ilovecoupons.com.au

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It is only the first year but it is something new for Australia, and it has generated the kind of excitement that online retailers have been waiting for.

(PRWEB UK) 26 November 2012

Australia's first attempt at a collective online mega-sale has created a positive online retail phenomenon and given Australian shoppers access to extraordinary pre-Christmas bargains, according to the owners of discount coupon website ilovecoupons.com.au

The inaugural Click Frenzy event - based on the US's successful 'Cyber Monday' - was held on Tuesday November 20, the first time any such online retail event has been held in Australia.

Hundreds of online retailers came together to offer a once-off mega-sale giving shoppers 24 hours to grab the best online deals in the lead up to Christmas.

Co-founders of i love coupons, Dominic Gluchowski and Louie Van Essen, said the online frenzy was a win for Australian retailers and shoppers, and could be run bigger and better in years to come.

"The overwhelming interest in this one-day event has proven that Australian consumers are becoming more aware of online shopping and are willing to embrace Australian retailers online," Mr Gluchowski said.

"Demand for online retail is certainly increasing and the retail sector will only benefit from continuing this type of event on a yearly basis.

While there was a considerable amount of negative commentary surrounding the rollout of the Click Frenzy event, Mr Gluchowski said the demand is there for this type of event to continue and improve in the future.

"Incentives like this 24 hour mega-sale will push more people to buy online. We have seen that people are willing to shop and they want to go online to get bargains delivered in time for Christmas," Mr Gluchowski said.

"It is only the first year but it is something new for Australia, and it has generated the kind of excitement that online retailers have been waiting for," he said.

Mr Van Essen said the organisers of Click Frenzy should be commended, rather than criticised, for bringing retailers together and developing the event.

"It was unfortunate that the Click Frenzy site crashed due to such high demand - but this should be seen as a positive sign for retailers," he said.

"If they stick with it, retailers can make this type of event as big and anticipated as Cyber Monday is in the USA.

"Our business is all about connecting Aussie shoppers with local retailers by providing the best deals and keeping our valuable retail dollars in Australia.

"A Click Frenzy-style event every year will deliver a stronger online retail sector, which is exactly what we are setting out to achieve."

ilovecoupons.com.au has the latest deals from Australia's top brands and retailers.


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