Retailer survey, over 20% of consumers research product details and compare prices on their mobile devices, often while in the store.
(PRWEB) November 26, 2012
Spartan Internet Consulting, a Lansing, Michigan ecommerce consultant who specializes in Internet marketing strategy development and e-commerce solutions, has identified three key areas of development that will greatly affect consumer spending this holiday shopping season: mobile, in-store technology upgrades along shipping rebates and price matches.
With projections reaching $54 billion in online spending, Spartan Internet Consulting has identified that one of the major factors is consumer usage of mobile devices. According to a recent Internet Retailer survey, over 20% of consumers research product details and compare prices on their mobile devices, often while in the store.
Large stores like Best Buy and Sears have recognized this behavior and are testing new ways to engage potential customers who are researching while in the store. Both are offering price matching this holiday season, while Sears has given sales reps iPads and iPhones as a way for customers place orders for items not in stock.
The big story this season, however, is the competition between Amazon and Wal-Mart. Earlier this year, Wal-Mart announced that it would no longer be carrying Amazon’s Kindle and last month launched same-day delivery for orders placed online.
Amazon has also been offering this service and it will be interesting to see which retailer comes out on top after the holidays.
Spartan Internet Consulting is a leading Magento enterprise ecommerce consultant based in Lansing, Michigan. It is a digital marketing agency staffed by a team of expert developers and internet marketing consultants with offices in Lansing, metro Detroit, Washington DC and Fort Lauderdale.