"With Imposter Faux Fur, when we see something beautiful, we honor its beauty. We don’t take a life because we covet something it has."
New York, NY (PRWEB) November 26, 2012
"With Imposter Faux Fur, when we see something beautiful, we honor its beauty.
We don’t take a life because we covet something it has," Jaclyn Sharp, Imposter’s founder.
This is not your typical lifestyle/ fashion brand. The story of Imposter is unique, with a love for animals at the core. In fact, Imposter was inspired by a rescued Thoroughbred horse named Draco. Imposter is devoted to protecting animals while giving the consumer a beautiful alternative to fur. The brand's primary mission is to give animals a share of products they inspire & to establish a new Cruelty Free Product Symbol: IM Imposter. The purpose of Imposter's IM symbol is to make animal friendly products recognizable from the outside, as cruelty free, and to create a royalty stream that gives back to animals. The IM Imposter symbol is supported by many of the nation’s most influential and effective animal protection organizations.
Imposter Faux Fur is already worn by major celebrities like Sarah Jessica Parker, Dakota Fanning, Carrie Underwood, & Emmy Rossum, although the brand only launched four seasons ago. Imposter Faux Fur sells in many top luxury stores in the US, such as Barneys NY, Henri Bendel, Saks Fifth Ave, Mitchells of Westport, and Richards of Greenwich. The brand has created substantial industry and consumer support; Imposter’s sales grew 900% in one season.
The trend towards ethical luxury is clear. People want fashion to mean something. They want brands to be inspired by something more than financial gain. In Imposter's case, the inspiration could not be more clear: saving animals. Imposter's idea is bold, but simple. What is inspired by animals should benefit animals.
“We believe that animals deserve a share of all products they have inspired. The natural world cannot hold a trademark on the beauty & miracles that we see every day: patterns, textures, colors, or above all, the beauty of animals. Many companies copy and showcase the most beautiful of nature’s inventions, often taking everything including breath and life. Animals cannot hold a trademark on products that have copied them or exploited a person’s love for them, but we can on their behalf. This is Imposter’s purpose. IM their symbol. YOU are their voice,” Jaclyn Sharp, Imposter’s founder.