SaveOnBrew Hopes to Spread Price Search Model to Other Commodities

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SaveOnBrew is the nation’s only beer price search engine. Before the site came along, consumers had no way of knowing whether they were getting a good deal on beer or not. Fans are calling for SaveOnBrew to move into other commodities – like milk, soft drinks, cigarettes, wine, meat and even video games. Although the company does not plan to grow that way, the price search site could serve as a model to other startups.

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Beer is one of those staple products in the household – like milk, bread, and toilet paper.

When it debuted, the SaveOnBrew beer price search engine was a revolutionary tool for consumers. There was no more ad collecting, phone call making or driving around from retailer to retailer. Instead, beer drinkers simply entered their zip codes on SaveOnBrew.com for a listing of local advertised beer prices.

“SaveOnBrew is really a Godsend for my friends and I,” writes one avid SaveOnBrew user. “We’re in college, so we go through a LOT of beer. I’d say we save, on average, $50 a month by shopping the deals in our area. That’s not including how much money we save on gas because we’re not driving all over town hunting for sales anymore.”

Since 2009, the company has received many letters of fans asking that they branch out to cover other commodities.

“Beer is one of those staple products in the household – like milk, bread, and toilet paper,” explains site founder Mark Davidson. “So we knew right away that we had developed a gold mine in creating a search engine for national beer prices. It was also particularly beneficial for microbreweries and smaller retailers who had competitive prices but perhaps not so much advertising leverage.”

“People always want us to do wine, cigarettes, milk, soft drinks, meat… even video games,” Davidson says. “In this economy, every penny saved is a penny earned, as Ben Franklin would say. And we’re happy to help people save money on beer.” He adds that that sort of expansion is quite a ways off. “That being said, we do encourage other startups to contact us to find out how our business model works if they are interested in using our platform to launch a similar concept for another commodity.”    

Davidson admits that the money doesn’t flow in immediately. As with anything, it takes time, energy and effort to build a brand and get the word out. Yet, the site's ever-increasing traffic indicates a huge consumer demand for beer pricing information.

“Usually it’s a matter of manufacturers and retailers catching up with the latest technology,” Davidson explains. “For example, we offer a helpful mapping tool that brewers and distributors can access for free to direct consumers to their various locations. We also have ad space available on the site – at extremely affordable rates. Most importantly, it’s free to have beer deals posted in our database.”

In a world where everything costs, it’s nice that the SaveOnBrew.com database is free for consumers.

“No, we’re not going to go public and make the same mistake that Facebook did,” Davidson laughs. “But we are always looking to forge new partnerships and get involved with new endeavors that could lead to something more lucrative down the road.”

About SaveOnBrew.Com: Founded in 2010 to help thirsty beer drinkers across the United States find the lowest advertised prices for one of the world’s most popular beverages.

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