Just a decade ago, consumer spending on Halloween constituted just £12m. Now, industry estimates suggest that the market for Halloween & fancy dress costumes is worth more than £400m.
(PRWEB UK) 26 November 2012
One company who has benefitted from the massive rise in popularity of Halloween is Mega Fancy Dress. The online retailer has announced a record-breaking year in 2012 with both men’s and ladies’ Halloween fancy dress costumes taking the lion’s share of sales.
Halloween has a huge following in America with celebrities leading the way for Halloween fancy dress. The ‘America’ effect has well and truly hit the UK with more people throwing Halloween fancy dress parties and taking their kids trick or treating than ever before. In 2012, influential celebrities led the way on Twitter with Kim Kardashian sporting a leopard print fancy dress catsuit to a pre-Halloween party. Sandra Bullock took centre stage as she dressed up in a Jessie from Toy Story costume to take her son trick or treating in his adorable Buzz Lightyear costume. For Halloween itself Kim Kardashian went in a Catwoman costume, her boyfriend Kanye West in a Batman costume and her sister, Kourtney Kardashian, followed the superhero fancy dress theme as Batgirl.
Mega Fancy Dress Sales Director Natasha said of the celebrity influence: “We have many customers enquiring about certain Halloween costumes that celebrities have worn in the past. In the age of Twitter people are much more instantly aware of what costumes celebrities have bought and want a similar style in the days before Halloween. Generally though, Zombie costumes were a massive hit with customers as people bought not only outfits but zombies accessories too including: prosthetic scars, flesh wounds and fake blood. We have noticed that sales were up on our range of skeleton fancy dress costumes, which were hugely popular with both men and women.”
One of the biggest surprises for Mega Fancy Dress this year has been the notable increase in interest for kids Halloween costumes. The retailer has reported that kids Halloween costumes sales are up significantly on the previous year, indicating the growing trend for celebrating Halloween in the UK. In previous years the kids’ fancy dress market has not been as large as the adults for online sales and Mega Fancy Dress puts this down to supermarket chains offering inexpensive kids fancy dress costumes. Many of Mega Fancy Dress’s light up kids witch costumes sold out very quickly because it is the type of costume that is easier to source online.
A new range on sale by Mega Fancy Dress for Halloween 2012 was the ani-motion face masks which were a roaring success with customers. The masks with their deluxe quality finish and ‘move as you move’ technology was considered a unique selling point proving particularly popular with men.
Sales Director, Natasha,states:
“The biggest seller for men’s Halloween fancy dress was the Complete Zombie outfit exhibited in Mega Fancy Dress’s ‘Zombie in the Woods’ video - leading to it being one of the first Halloween costumes to sell out. For women, we found that the zombie school girl costume took the lead on sales followed closely by the Zombie Lollipop lady and sexy skeleton fancy dress costumes. Our best seller for girls Halloween fancy dress was the gothic bride costume and for the boys it was the Complete Zombie costume. Boys skeleton fancy dress costumes were also really big this year.”
The next big event for fancy dress is going to be the Christmas season where people prepare early with Santa Claus costumes and Elf fancy dress to get ready for the festivities. Mega Fancy Dress is already prepared with a range of new Christmas fancy dress costumes on their website.
With record-breaking sales for Mega Fancy Dress in 2012, the online company are excited to start planning for a bigger and better range of Halloween fancy dress costumes in 2013.
About Mega Fancy Dress
Mega Fancy Dress is a UK based company that provides Fancy Dress Costumes and accessories to online customers.Since 2006, Mega Fancy Dress has consistently offered the best quality fancy dress costumes at some of the most competitive prices on the market. Mega Fancy Dress is a Top 5 Google UK searched online “fancy dress” company.
Follow Mega Fancy Dress:
On Twitter: @megafancydress
On Facebook: http://www.facebook.com/megafancydresscostumes
For more information visit http://www.megafancydress.co.uk or call +44 (0)845 634 4193