East Coast Beer Co. Rally’s for Relief

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In the wake of Hurricane Sandy, East Coast Beer Co. is launching a fundraising initiative, Beach Haus® Rally for Relief, to provide a “critical mechanism” to collect donations and assistance to help families affected by the destruction of the storm.

Beach Haus® to Donate to the New Jersey Relief Fund

In the wake of Hurricane Sandy, East Coast Beer Co. is launching a fundraising initiative, Beach Haus® Rally for Relief, to provide a “critical mechanism” to collect donations and assistance to help families affected by the destruction of the storm. For every case of Beach Haus® Classic American Pilsner, Kick Back Ale and Winter rental Black Lager, East Coast Beer Co. will donate $1.00 to the New Jersey Relief Fund organized by First Lady Marie Pat Christie.

“We realize that so many of our New Jersey friends will be dealing with the aftermath of Hurricane Sandy for many weeks, months, and in some cases, years into the future,” said John Merklin, co-owner of East Coast Beer Co. “We want to do our part to help these families that are affected by this destruction and will continue to be affected well after the initial stages of recovery.”

A number of East Coast Beer Co.’s distributors are also getting involved. From now until January 31, 2012, every $1.00 donation will be comprised of a $.50 donation from the sale of Beach Haus® beer brands, as well as a $.50 donation from one of the local distributors. Kohler Distributors, Ritchie & Page and Harrison Beverage are just a few of the local distributors that have already signed up to Rally for Relief and support this effort.

“It’s truly a sad thing to witness the destruction of homes and lives at the Jersey Shore. We hope that our efforts, along with our distributors, can make even the slightest difference in the lives of those that are suffering.” added Brian Ciriaco, co-owner of East Coast Beer Co.

To join East Coast Beer Co. in this Rally for Relief, buy a case of beer, cut out and mail an original UPC bar code from the bottom of one of the cases to: East Coast Beer Co., Attn: Beach Haus Rally for Relief, 528D Arnold Avenue, Point Pleasant Beach, NJ 08742.

All supporters of the effort will be listed on the Rally for Relief website – http://www.beachhausbeer.com.

For more information about East Coast Beer Co., Beach Haus® Classic American Pilsner, Beach Haus® Winter Rental, or Beach Haus® Kick Back Ale, visit http://www.beachhausbeer.com.

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About East Coast Beer Co. – Established in 2007, the Point Pleasant Beach, New Jersey-based East Coast Beer Co. (ECBC) was founded by passionate individuals with a belief that the great American traditions of creativity, diversity, and accessibility apply equally to building a great beer company. Led by two long-time friends, John Merklin and Brian Ciriaco, East Coast Beer Co.’s first beer, Beach Haus®, is a Classic American Pilsner (CAP) which was crafted to pay homage to those early German-American brewers and the CAP style they created. The company continues to explore and fuel their love of craft beer by cultivating and developing new brews, as evidenced by the launch of their second and third beers – Winter Rental, a dark, seasonal lager with roasted malts and a hint of chocolate, and Kick Back Ale, an American amber ale with a pleasing hop aroma, caramel rich body and a refreshingly balanced finish. Over the next couple of years, beer enthusiasts and novices alike will continue to see a number of original beer creations that are as easy to enjoy and appreciate as the rest of the East Coast Beer Co brews. For more information on ECBC or Beach Haus® beers, please visit http://www.beachhausbeer.com.

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Trina Foster
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