Facebook Touts Advertiser Success Stories

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Facebook has had a previously bad reputation for generating poor advertising results, they are trying to counter this with recently released advertiser success stories. Samuel Junghenn founder of Web Marketing Agency Think Big Online says these success stories and indicative of the results he’s seeing with his own clients.

I’ve always said that Facebook returns, business owners just need to be patient and do it the right way

Facebook has had a previously bad reputation for generating poor advertising results, they are trying to counter this with recently released advertiser success stories. Samuel Junghenn founder of Web Marketing Agency Think Big Online says these success stories and indicative of the results he’s seeing with his own clients.

“The thing that business owners need to understand is that Facebook is not about the number of people that like your page. It’s the number of people that engage with you in a meaningful way that counts. If you want a successful campaign on Facebook you need to be willing to do things a little differently.” Said Mr Junghenn.

The advertiser results announced by Facebook were for 5 large brands, Samsung Mobile USA, Rosetta Stone, Old Navy, Lawson and MGM Resorts International. According to an AllFacebook report Samsung Mobile USA generated over $129 million in sales as a direct result of Facebook ads for its Galaxy S III.

Rosetta Stone had similar success seeing a three times return on ad spend with 70% of their results coming from advertising within the mobile news feed. Old navy in its test found that website visitors you had seen a Facebook ad were 2 times as likely to buy online.

These kinds of results were seen across all advertiser results announced by Facebook showing that Facebook does actually produce great return on investment campaigns when implemented effectively and properly.

“I’ve always said that Facebook returns, business owners just need to be patient and do it the right way.” Said Mr Junghenn.

If you’d like to see similar success from social media in your business then you can contact Samuel at: http://www.thinkbigonline.com/social-media-marketing/

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Alisa Phanchalad