This is really an interesting change by Facebook, one that I’m struggling to see helping Page owners. Ultimately it seems to be just a way of generating more money via promoted posts.
(PRWEB) November 30, 2012
A recent report on AllFacebook reveals that the latest change to Facebook’s EdgeRank is showing that Facebook prefers to show Text Only Posts above Image and Link Posts. Samuel Junghenn Founder of Facebook Marketing Company Think Big Online says this is convenient timing.
“It’s interesting to see that the latest changes to EdgeRank is pushing out image posts. The timing seems a little inappropriate as Facebook announces new ways of promoting posts they at the same time reduce the impact posts are having. Obviosuly this is a good thing for Facebook’s media revenue but not such a good thing for Facebook Page owners.” Said Mr Junghenn.
In a recent test ran on the Fort Wayne Komets page it was found that a text only post received 2111 organic views while an image post received 1887 views. The gap is significant enough for Facebook Page owners to start considering using text posts more.
A side point to note though is that while the organic views on the text only post were higher the total views on the image post when combining organic and viral were significantly higher.
So it looks as though Facebook has changed it’s preference to showing text updates more while users actually prefer image updates.
“This is really an interesting change by Facebook, one that I’m struggling to see helping Page owners. Ultimately it seems to be just a way of generating more money via promoted posts.” Said Mr Junghenn.
If you’d like to find out how you can set up an engaging social media presence and avoid having posts not shown prominently due to the EdgeRank then contact Samuel here: [http://www.thinkbigonline.com/social-media-marketing