Offerpop Introduces One-Stop Resource for Finding Holiday Deals on Facebook

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“Social Holiday Deals Guide” Helps Cyber Monday Bargain Hunters Leverage Social Media

We created the Social Holiday Deals Guide to make it easy for consumers to find offers from the brands they love

Offerpop, a next generation social marketing software company, today announced the release of its new Social Holiday Deals Guide. The guide offers holiday shoppers the first centralized resource for offers, sweepstakes, and coupons from brands on Facebook.

“This Cyber Monday, more retailers will offer exclusive deals and rewards to their fans on Facebook than ever before,” said Mark Cooper, CMO and co-founder of Offerpop. ”We created the Social Holiday Deals Guide to make it easy for consumers to find offers from the brands they love.”

Featuring exclusive deals and contests from leading brands including Target, Overstock.com, Duane Reade and Breyers, Offerpop’s guide addresses the growing trend of consumers turning to social media for shopping. A recent study commissioned from Offerpop, entitled “Social Media and Holiday Shopping: An Analysis of Consumer Attitudes,” found that consumers now rank social media above television, print, and online advertising as resources for making holiday shopping decisions.

This guide was created in response to the growing shift towards Cyber Monday shopping— where the retail sector is projected to reach $2 billion in revenue, according to Adobe’s Digital Index 2012 Online Shopping Forecast.

About Offerpop

Offerpop is an easy-to-use social marketing platform for Facebook and Twitter. Marketers across the globe use Offerpop's Integrated Social Marketing platform to build active fan bases, discover popular and trending social content, and to collect actionable data from fans in real-time. From small businesses to top brands like Amazon, Pepsi, and Walmart, marketers use Offerpop to drive success across key marketing channels— engaging and converting fans like never before. Offerpop is a Facebook® Preferred Marketing Developer, qualified by the PMD program in Apps.

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For more information, please contact Mairead Ridge, at Mairead(at)Offerpop(dot)com or Michael Cecil, at Michael(at)Thunder11(dot)com.

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Michael Cecil
Michael@thunder11.com
212-362-1307
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