Laura Ashley return with their Number One with the 2012 relaunch of a classic perfume

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Laura Ashley turns Classic Scent Contemporary for Christmas

Just ahead of Christmas, Laura Ashley return with the darling of perfumes that brings back sweet nostalgic scents of the brand’s past.

Exclusively designed for Laura Ashley in 1981, to complement the charming floral prints and delicate geometric designs of that era, the original No.1 fragrance has been reinvented for 2012.

Today’s modern interpretation, designed by renowned perfumer, Azzi Glasser, uses the finest ingredients to create an evocative fragrance with top notes of cassis, Victorian plum, violet leaves, marshmallow and green water stem. Heart notes of wild bluebell, purple rose, white gardenia and chamomile provide a beautiful floral scent, whilst base notes of sandalwood, patchouli oil and creamy musk, complement the blend perfectly.

Retaining all the charm of a very floral, fragrant and famous history, the perfume captures the heart of Laura Ashley’s style. The floral bottle replicates perfectly the brand’s identity of bold, beautiful stand-out print, which has defined their place in home decor and fashion as innovative experts, blending old and new to keep their charm.

The aesthetics of the bespoke bottle and charm of the fragrance unite for a one-off and glamorous gift. A decadent blend of notes with a deep, sweet fragrance; the perfume awakens both loyal and new Laura Ashley customers to a product that reflects the staying power of this perfume and Laura Ashley. Renovating their original charm with current and contemporary sensibilities, Laura Ashley has carved a rich and inimitable status when it comes to vibrant Christmas gifts.

The new Laura Ashley No.1 fragrance will be available in store and online lauraashley.com from November 2012, with prices starting from £25 for 30ml.

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Paul Wells
Laura Ashley
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