Sales Training Experts Pareto Law Join Sales Leaders for Sales Director Live Exhibition and Conference

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Pareto Sales Director Bryn Thompson joins keynote speaker Chris Malyon of DSV to explore the challenges in creating and building a successful sales culture at the Sales Director Live International Sales Leadership Exhibition and Conference

Pareto DSV

Pareto presents alongside DSV at Sales Director Live event

With a 100% increase in client visits and 47% increase in new business, these outstanding results seen are a tribute to the continued success of the DSV-Pareto partnership.

The 22nd-23rd November saw international sales leaders come together for Sales Director Live at Olympia London, an international event designed to deliver cutting-edge advice and insight into the latest developments impacting the ever-changing world of sales.

The fully interactive exhibition and conference played host to 60 leading speakers across the two days, including a co-hosted presentation between DSV Sales Director Chris Malyon and Pareto Sales Director Bryn Thompson, who explored the challenges faced by DSV in terms of hiring and developing market-leading sales staff. The two organisations have worked in partnership for a number of years, and now celebrate DSV’s successful win of Employer of the Year at the Global Freight Awards 2012.

“We were extremely honoured to present alongside DSV at the Sales Director Live event,” Sales Director Bryn Thompson states.

“DSV originally approached us to work in partnership towards the development of a strong sales culture, which had previously failed to perform to the levels DSV management had expected. Pareto were instrumental in developing and sustaining the culture of success DSV were seeking, providing the very best in graduate sales talent and implementing tailored sales training across the organisation. The outstanding results seen by the company are a tribute to the continued success of the DSV-Pareto partnership.”

The combined presentation explored the journey undertaken by DSV, including the appointment of 10 Pareto graduates in 2011 and extensive external sales training provided across all levels of the team. The resulting figures demonstrated the successful installation of a strong culture of sales excellence across the company, including a 100% increase in client visits and 47% increase in new business in the year-to-date figures for the organisation. In addition, 8 of the Pareto grads have been retained by DSV, with 4 already exceeding their 2012 annual targets and continuing to perform above expectations, paving the way for outstanding business performance for the forthcoming year.

With a new graduate sales recruitment intake planned for spring 2013 and continual evaluation of sales training, Pareto and DSV are set to continue working in partnership to establish a highly trained and motivated sales team with excellent staff retention levels for the foreseeable future.

The Sales Director Live event uses the direct experience of a number of organisations to investigate the latest industry-specific market intelligence and research, determining strategies adopted by the UK’s best sales leaders to source, create and retain the top performing 3% of the sales industry. A unique networking opportunity, the event also ran alongside The Business Show, attracting some 25,000 businesses and 350 exhibitors.

About Pareto Law:

Pareto Law is the UK’s biggest and most successful sales enhancement company: the authority on sales, no less, since 1995. Pareto brings companies the 20% of the sales team that makes 80% of the difference.

The Pareto Effect can be experienced in many ways and it can have a remarkable, measurable effect on your business. Pareto delivers this effect through four key elements – Sales Recruitment, Sales Training, Executive Recruitment and Accolade Sales Transformation, the assessment and accreditation service that delivers sales excellence.

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Paul Drew
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