Leading digital marketing agency bolsters integrated service offering with appointment of the Telegraph’s head of editorial SEO

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Richard Underwood leaves his position as head of editorial SEO at Telegraph Media Group to join the Fresh Egg team.

Worthing and London-based digital marketing agency Fresh Egg, is further cementing its position as one of the UK industry leaders with the appointment of fully integrated digital marketing expert, Richard Underwood. Using Richard’s experience, and integrating the wealth of services it offers, Fresh Egg will continue to strengthen the seamless marketing experience necessary for clients to truly compete in today’s online landscape.

Richard’s media career began at the Daily Telegraph in 1999, when he worked as a sub editor on the publication’s then relatively new, website. As the digital business became more important, Richard was promoted through the ranks to become head of SEO. Thanks to the in-house content management system that Richard planned and helped execute, he delivered rapid growth while also managing the SEO strategy for the Telegraph’s large portfolio of ecommerce and service-based websites.

However, Richard’s talents go beyond his editorial and SEO skills, with him having advised on social media strategy, conversion optimisation and delivery of mobile sites for numerous clients including the Toronto Star in Canada. As a WordPress specialist, Richard has also built many websites himself.

Richard says of his appointment: “I am committed to help Fresh Egg deliver a truly integrated approach to digital marketing and bring extensive big media experience with which to deliver world-class services.”

During his time at the Telegraph, Richard managed to grow traffic from 10 million unique visitors and 60 million page views per month to over 50 million unique visitors and 350 million page views. Additionally, the highly competitive key phrase “iPhone 5” delivered over 2.5 million hits from Google on launch day as the direct result of Richard’s efforts.

Founder and managing director of Fresh Egg, Adam Stafford, said of Richard’s joining the company: “Delivering a fully integrated digital marketing service to our clients is one of Fresh Egg’s top priorities. Richard brings with him a very impressive skillset which we believe will really help to boost our overall offering.”

Fresh Egg is an expert digital marketing agency, offering both paid and organic search campaigns to its clients. With a diverse selection of specialisations including search marketing, web design, social media, insight and analytics, Fresh Egg is proud to be known as one of the leading digital marketing firms in the UK. If you’re looking for an exciting new role alongside some of the finest minds in the industry, check out our vacancies or email us at recruitment(at)freshegg(dot)com for more information.


For media enquiries please contact:
Fresh Egg
Dawn Nicholson
0845 373 1077

Notes for editors
Fresh Egg is one of the UK’s leading digital marketing agencies, with a multi-million turnover and more than ten years’ experience in the industry. As part of its continuing expansion, the company has recently opened a London office, located close to Victoria Station.

As a multi-disciplined digital marketing agency, Fresh Egg has a wealth of expertise across a variety of services. Evolving from its original standing in search engine optimised web design and build, the company now offers search engine optimisation (SEO), social media and analytics and insight expertise, as well as creative content services, incorporating copywriting, video and podcast production, infographic design and online PR.

Fresh Egg prides itself on the exceptional service it offers to its customers and strives to deliver ‘more than people expect’ at every opportunity. Motivated by excellence, the agency employs some of the very best minds in the business and brims with passion, creativity and innovation – all ‘must-haves’ in the ever-developing digital industry.

This focus on excellence has secured the company a plethora of clients on a national, regional and local level, including Comet, Tropical Sky, Just Eat and Nationwide Vehicle Contracts.

For more information, please contact Laura Macdonald on 0845 373 1077, email laura.macdonald(at)freshegg(dot)com or visit http://www.freshegg.com.

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Dawn Nicholson
Fresh Egg
0845 373 1077
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