Purple Reign: The colour fit for royalty making its way into Coast evening dress collection

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This season’s colour helping evening dresses become more decadent

The evenings are getting more dusky and cool. With winter on its way, fashion is shaking off its summer skin and making way for a darker, more dramatic and altogether more opulent sense of self.

Spring and summer very much set the stage for pretty hues. Pastels, pinks, sugary, ice cream colours were the colour designers incorporated into their dresses for both evening and day. The bright, bubblegum pinks came with a sunny smile and made a sartorially nod to the fun and flirty 50s.

This winter season colour will continue to play a key role, but the shades have become darker. Cobalt blue was a popular colour on the catwalk, but purple too has come out as a favourite, deep shade ripened from the pale pastel tones.

Historically, purple has always been a colour that boasted regal luxury and princely status. From robes to gems, it’s the show-off colour that makes a bold statement. Now, this elite colour is available for everyone to play dress up with.

It adds an additional grandeur to what is already a lavish looking evening dress. Stores that specialise in beautiful and elegant evening gowns are already ahead of the game. Coast, providers of some of the most decadent dresses in a range of rich and vibrant colours, have included the colour purple in their collection of occasion dresses. From long maxi dresses that drip and drape to the short and more tailored shift dresses.

Coast has many gorgeous hues and tones to choose from; from wine-infused to mulberry, from amethyst to deep off-black purple. Wear them patterned and printed or, simply, long and flowing in a regal purple silhouette for autumn evenings.

For a range of dresses in autumn’s new colour that include evening and bridesmaid dresses, please visit http://www.coast-stores.com.

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Jennie Williamson
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