Mashable Unveils Innovation Index 2012

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Presenting the Biggest Technology, Social and Digital Media Innovations of the Year -- The Innovation Index Presented by Visa

Mashable, the leading source of news, information and resources for the Connected Generation, announces the Innovation Index program presented by Visa. Mashable’s Innovation Index celebrates the standout tech, digital and social innovations of 2012. Mashable assembled a curated panel of experts including Martha Stewart, Stacy London of What Not to Wear, Chris Hughes from the New Republic and many more, to highlight those that have inspired them throughout the year.

In the tech space, one year is a long time — with ninety percent of the world’s data created in the past two years alone and smartphone penetration reaching a critical mass of 50% in the US--companies are emerging, folding, being acquired, and pivoting at a rapid pace. New technologies replace those that were once cutting-edge, and startups dictate what people want and need by dreaming up and introducing new gadgets and apps.

To highlight these technology advances, the Innovation Index outlines 15 categories that have been disrupted by digital: 14 of which are curated by an expert selected because of their work in the space, and one category that was chosen by Mashable’s own community. For the 15th category, Mashable hosted a contest whereby community members apply to “be the expert.” Each community applicant proposed a category and five innovative nominees, and Mashable’s editorial team selected its favorite, Sports. On November 27, that category went live on the Innovation Index.

“At Mashable, we’re immersed in the digital and tech sphere all day, every day, so we thought it appropriate to step back and admire some of the best innovations of the past year with the Innovation Index,” said Sharon Feder, Chief Operating Officer, Mashable. “A program like this allows us to celebrate leadership, inspiration and creativity -- three things both Mashable and our partner Visa find imperative for success.”

“What better way to launch our digital wallet service, than through a collaboration with Mashable on the first-ever Innovation Index – where innovation is at the heart of what we’re collectively achieving,” said Jennifer Schulz (@Jen_Schulz), global head of eCommerce, Visa Inc. “As the payments industry has seen unprecedented change, we realize other sectors are also rapidly transforming and we’re honored to highlight their expertise as we look forward to rewarding the very best in technology, digital and social innovations.”

The guest curators have selected five nominees — companies, products or technologies — that are pushing the boundaries in an ever-evolving digital landscape. Those curators and nominees are:

•Fashion curated by Coco Rocha, Model
Nominees: Pose, The Fancy, Instagram, Diane von Furstenburg & Google Glass    
•Media curated by Sree Sreenivasan, Chief Digital Officer of Columbia University
Nominees: Dark Sky, Flipboard, Huff Post Live, Timehop, RebelMouse
•Home curated by Martha Stewart, Entrepreneur
Nominees: Withings Smart Baby Monitor, Terraillon 10kg Kitchen Scale, Sony DSC RX100 camera, Sonos Sound System
•Social Good curated by Adam Braun, Founder & CEO of Pencils of Promise
Nominees: Half the Sky’s Transmedia Program, PlanetRead’s Same-Language Subtitles, Google Flu Trends, mSakhi,
•Art & Design curated by Jess Lee, CEO and Co-Founder of Polyvore
Nominees: Society6, Shapeways, Paper by 53, Etsy, Crowdfunding Platforms
•Politics & Government curated by Chris Hughes, Editor-in-Chief of The New Republic
Nominees: NationBuilder, Upworthy, Organizer, Mobile Commons, Obama for America’s Quick Donate
•Food curated by Lorena Garcia, Chef
Nominees: Fooducate, Whole Foods’ App, Envirofit Clean Cooktops, Fresh Direct, Nespresso Aeroccino
•Business curated by Alexandra Wilkis Wilson, Co-Founder of Gilt Groupe
Nominees: Uber, 23andMe, Quirky, ScanLife, Mophie
•Shopping curated by Stacy London, Founder of Style for Hire and Host of What Not to Wear
Nominees: The Coveteur, Zaarly, Moda Operandi, Shopkick,
•Gadgets curated by Lance Ulanoff, Editor-in-Chief of Mashable
Nominees: A.R.Drone 2.0, Samsung Galaxy Note II, Google Glass, Lytro, Microsoft Surface
•Travel curated by Rafat Ali, CEO & Founder of Skift
Nominees: HotelTonight, Whole Journeys, Tingo, Digital Detox Vacations, Airport Revolution
•Productivity curated by Brett Terpstra, Podcaster and Hacker for Usefulness
Nominees: If This Then That (IFTTT), Nest Thermostat, BTT Remote, Mindmeister, Fantastical
•Health & Fitness curated by Sarah Robb O’Hagan, President, Equinox
Nominees: Fitocracy, WellnessFX, Nike Plus, Gympact, Larklife
•Entertainment curated by Jon M. Chu, Filmmaker & Founder of DS2DIO
Nominees: Machinima, GoPro HD Hero 3, Dolby Atmos, Tablets, Vyclone
•Sports curated by Jon Dube, GM of CBS Fantasy Sports
Nominees: Nike FuelBand & HyperDunk, FanDuel, Flex-Foot Cheetah, Condition One, Bloomberg Sports

Voting begins on Tuesday, November 27th, and the community will be able to vote for their favorite game-changers until December 10th.

The Innovation Index winners will be announced on December 11.

About Mashable:
Mashable is a leading source for news, information and resources for the Connected Generation. Mashable reports on the importance of digital innovation and how it empowers and inspires people around the world. Mashable’s 20 million unique visitors and 9 million social media followers have become one of the most engaged online news communities. Founded in 2005, Mashable is headquartered in New York City with an office in San Francisco. Since launching in 2005, Mashable has grown to be one of the most influential online news sites, winning four Webby Awards and becoming the largest independent news source reporting on digital culture.

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