Many Financial Advisors Are Utilizing Social Networking For Business Purposes, Yet Not All Asset Managers Are Sufficiently Meeting Their Needs

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A new research program offered by Phoenix Marketing International queries the impact social networking has made on how financial advisors enhance existing client relationships, acquire new clients, collaborate with other financial advisors, and interact with asset management firms.

Phoenix Marketing International, one of the top research companies in the U.S., announced today the results of a new social networking study among financial advisors. The Phoenix study uncovered several key topics that asset managers need to know about how financial advisors utilize social networking, such as:

•Nearly 60% of financial advisors are using social networking in their advisory business. What are the purposes and goals for which advisors are using social networking?

•Some major asset managers, particularly Fidelity Investments, are doing an excellent job with their social networking as rated by 200 advisors. However, many firms are lacking a social networking presence at all or are not capitalizing on their opportunities to best market themselves.

•What specific kinds of social networking strategies and best practices are top-rated firms using to promote their brands and products? Phoenix will key in on several successful messaging themes observed.

“We are extremely excited about the key findings on this important new topic,” says John Duggan, Vice President of Business Development. “Social networking is a key aspect of any major business today and that is especially true in the financial services industry – this report will help enable firms to build and enhance their social media strategies towards financial advisors.”

Phoenix Marketing will be hosting a free webinar titled, “Social Networking among Financial Advisors: What Asset Managers Need to Know” on December 5th at 1pm EST to share the results of this exciting new study. For information and to register for the webinar please click here.

In addition, the full report of this new study includes more specific demographic information of the advisors queried, unique profiles of certain types of social networking FAs, and even more detailed examples of social networking best practices for asset management firms to use as a tool to improve their social networking presence. Other major firms specifically queried in this study include American Funds, Ameriprise, BlackRock, Charles Schwab, Columbia Management, Franklin Templeton, iShares, Jackson National, John Hancock, Lincoln Financial, MetLife, Nationwide, Oppenheimer, PIMCO, PowerShares, Prudential, Scottrade, State Street, Transamerica and Vanguard.

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John Duggan
Phoenix Marketing International
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