For Dummies® Books Get a Digital Makeover with New Interactive Editions on Inkling

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Enriched versions of the best-selling series now available for iOS and Web.

Making Everything Easier™

“Working with Inkling helps bring For Dummies eBooks to life. The ability to quickly access information, move around the book, make notes and bookmarks, and bring to life the illustrations and photos is exactly the way a Dummies book is designed to work."

For Dummies®, the world’s bestselling reference series, and Inkling, creator of the standard for interactive digital publishing, released this month the first interactive For Dummies books for iPhone, iPad, iPad Mini, PC and Mac.

For Dummies books on Inkling are much more than PDFs. The titles are rebuilt from the ground up to take full advantage of the opportunities of digital devices, such as iPad. Together with the For Dummies editorial team, Inkling has transformed the same easy-to-use content as the For Dummies print editions into interactive guides with features like integrated video and audio clips, embedded links, shared notes, and more.

Additional offerings include:

  • Interactive Figures and Images

Scrollable captions, zoomable and differentiated illustrations and photos and pan functionality, differentiated display of illustrations and photos, and annotations called poptips that are anchored at any point on the image. In addition to text, poptips can include zoom-able images, audio, and links to internal or external content.

  • Multimedia

Dummies-branded image, audio, and video boxes as well as icons make it easy to access multimedia and enhanced content on any supported device. For example, tap or click through a slideshow of DSLR-produced photos, listen to a music clip as you read about ukulele chords, or watch a video about social media marketing practices.

  • Other features

Tap or click-and-hold anywhere in the text, and your favorite study tools— highlighting, notes, and copying—pop up. You can also add notes to any card, like a quiz or video. Within each title, your personal notebook saves notes, highlights, and bookmarks in one searchable study guide that syncs between devices.

For consumers familiar with the expert content from the For Dummies team, they can expect:

  • Branded Parts Page Openers: Use the Dummies Yellow for indication of where a part begins and what you’ll learn.
  • Dummies Icons Throughout: Look for Tip, Warning, and Remember icons in the margins—and you can even find using the search feature.
  • The Parts of Tens Section: Discover ten or so items of interest on the topic with this branded section in list format.
  • Index of Step by Steps: Click on links in the list of Step by Steps to easily see the action-oriented steps needed to complete a task.

“Working with Inkling helps bring our For Dummies eBooks to life. The ability to quickly access needed information, move around the book, make notes and bookmarks, and bring to life the illustrations and photos is exactly the way a Dummies book is designed to work”, said John Hislop, Director of eBusiness Development. “Add study tools, quizzes, videos, audio, and interaction with the content and with social media and you have a new experience that delivers on the For Dummies promise to make everything easier.”

Dummies customers will find the titles easy to use. “We are excited about what this For Dummies and Inkling partnership brings to our customers,” said Melisa Duffy, Associate Director of Marketing at Wiley. “Popular For Dummies content in the robust Inkling development platform is a terrific learning experience for the customer. The combination of easy-to-understand content with interactive instruction works for every topic the For Dummies brand covers.”

"Inkling presents a new world of opportunity for trusted brands like For Dummies," said Eric Petitt, VP of Marketing at Inkling. "The media, interactivity and beautiful design we've achieved with the For Dummies series on Inkling sets a new bar for consumer learning content."

With more on the way in the coming months, the first 11 books are currently available for immediate purchase and download from the Inkling store and soon from the App Store, as well: Ukulele For Dummies®, Social Media Marketing For Dummies®, Music Theory For Dummies®, Digital SLR Cameras & Photography For Dummies®, Body Language For Dummies®, Knitting For Dummies®, Facebook For Dummies®, Jewelry Making & Beading For Dummies®, Excel 2010 For Dummies®, HTML5 For Dummies® and Nikon D3200 For Dummies®.

About Inkling
Inkling is reinventing publishing in the era of iPad, and we've started by redefining the book. Starting with the world’s best textbooks from leading publishers, Inkling rebuilds each from the ground up into enhanced, engaging and interactive experiences. But it's about more than just books. Look between the lines, and you’ll see a revolution in publishing: a new platform for creating, distributing and consuming media-rich, interactive content. Based in San Francisco, Inkling is backed by Sequoia Capital, and partners with the world's leading educational publishers. For more information, visit http://www.inkling.com.

About For Dummies®
After 20 years, more than 250 million copies printed, and millions of e-books downloaded, For Dummies is the world’s bestselling reference series, well known for enriching people’s lives by making knowledge accessible in a fun and easy way. Loyal customers around the globe agree that For Dummies is “more than a publishing phenomenon … [it is] a sign of the times,” [The New York Times]. With more than 1,800 active topics covering everything from health to history, music to math, sports to self-help, technology to travel, For Dummies is dedicated to Making Everything Easier. The For Dummies brand presence continues to expand wherever there is a need to know, including e-books, mobile apps, e-learning courses, a corporate custom publishing program, a robust consumer website and a licensed product line that includes consumer electronics, culinary, crafts, video, software, musical instrument packs, home improvement, automotive, game and more. For more information, visit Dummies.com. For Dummies is a branded imprint of Wiley.

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Adrienne Fontaine
Wiley
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