Time and time again, including interactive 3D product animations on a retail website has been shown to increase conversions. The simple fact is that consumers are more likely to purchase a product when they can get a better look at it.
AMSTERDAM, The Netherlands (PRWEB) November 28, 2012
It’s no secret that 3D animations can make for a more interactive and fun shopping experience online. Shoppers can rotate, spin, and view products from above or below, getting an experience reminiscent of traditional, in-person shopping. But a Netherlands-based 3D modeling company called 3D-desk.com is finding that the experience isn’t just fun for shoppers – it’s fun for the retailers, too, because they’re experiencing significant increases in sales.
3D-desk’s founder, Bastiaan de Jong, reports that, “Time and time again, including interactive 3D product animations on a retail website has been shown to increase conversions. The simple fact is that consumers are more likely to purchase a product when they can get a better look at it.”
3D-desk specializes in interactive models of mobile devices for retailers like Typhone.nl, the Netherlands’ largest online telecom retailer. According to Mr. de Jong , Typhone has used 3D models for a large number of its products for over 6 months, and has reported significant increases in sales of the modeled products.
3D-desk’s specialization in and extensive knowledge of mobile devices, coupled with its successes with past telecom partners, has the company poised to become the provider of choice for the telecom industry.
Mr. de Jong says that 3D modeling offers advantages over traditional photography because, unlike a photograph, a computer model of a mobile device will always be dust- and scratch-free. In addition, he notes that retailers don’t have to send devices to be photographed and suffer delays. Everything can be done quickly and at low cost. And, as model databases are created, he expects that retailers will also see lowered costs.
Those who are interested in learning more should visit 3D-desk , where telecom retailers can receive a sample 3D device model, with their logo included, for free, to get a sense of what models might look like on their own retail outlets.