It's a win-win for consumers and video producers, with players watching videos that interest them and producers getting instant feedback from players.
Lehigh Valley, PA (PRWEB) November 28, 2012
Windfall Entertainment today launched their first game platform destined to deliver a new way for people to enjoy video online. Newly available through their website and on Facebook, players can join for free and begin earning rewards by watching videos, while video producers and marketers capture the benefits of instant player feedback.
Many of us have been there - watching hours of video on YouTube or your favorite video websites and realizing it has been a waste of a good portion of time. Video producers and advertisers have been banking on our interest in videos, and with over 50% of U.S. households having a DVR, they are increasingly looking to the web as a way to reach consumers more effectively.
Enter Windfall Entertainment, who has established a beachhead in giving video consumers an opportunity to capitalize on their interest in web video and getting paid for it at the same time. Their new flagship game platform, Windfallopolis.com, serves up video content to players, who then answer trivia questions about what they watched, and rewards them for speed and accuracy. Every player wins points for every game, and the top-point winners receive instant cash bonuses or prizes in each game. All other players get to accrue their points to cash in for money and prizes as well.
Vince Evans, co-founder and President of Windfall Entertainment, was drawn to the rapid growth of video as a primary media for entertainment on the web. "We always felt there was more value in watching video for consumers. It allows them to engage with their interests more deeply, and is an enjoyable experience much of the time. We now offer a way for people to receive tangible benefits for the time they spend watching videos."
It's a win-win for consumers and video producers, with players watching videos that interest them and producers getting instant feedback from players. Windfallopolis.com allows video content producers to add their videos and pick the geographic and demographic audience they want to target with their views. "It's pretty savvy for the video marketer," explains Bruce Eppinger, VP of Business Development with SearchworxX, a digital marketing agency in Lehigh Valley, PA. "We can target a regional audience, or dig even deeper and target men or women in specific age groups so that none of our views are wasted on an audience that would not care about our videos."
When players answer questions they provide unique insight into the effectiveness of the video to convey content or messaging, which is displayed in a Dashboard for the video content provider. "We can take the feedback from the trivia question results in our Dashboard to realize where viewers are connecting and where we are failing them," says Eppinger. "We can rapidly change our video content to reflect these insights."
This represents the holy grail for video producers, marketers and agencies, who are looking for inventive ways to determine how well their videos are reaching their audience, especially when sales cannot always be directly measured against views, and the chance of a viral hit is miniscule.
Windfallopolis.com is free for players, who can register on the website or through Facebook. Mobile apps are on the way.
The site is open to accept video submissions by contacting Windfall Entertainment through the website, with pricing determined by targeting needs.
About Windfall Entertainment
Windfall Entertainment is a game developer specializing in games that drive user engagement through rewards and incentives. Founded in 2012, the company has released its first game, Windfallopolis.com, and expects to deliver our game experiences within the next year. Visit http://www.GoWindfall.com or http://www.facebook.com/windfallopolis for more information.