JG Real Estate's Cutting Edge Advertising Techniques Dominate the Market

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With highly focused social media engagement and creative content of Philadelphia real estate photography and videography, JG Real Estate's online advertising efforts dominate the market's competition.

Property Management Philadelphia

JG Real Estate | Philadelphia's leading Property Management firm

The firm has simultaneously decreased vacancies while increasing monthly rental income

The top Philadelphia Property Management company, JG Real Estate, is leading the way in the Philadelphia real estate market with creative and effective advertising techniques. By creating professional-looking, unique content and delivering it to prospective tenants through innovative and proactive marketing techniques, the firm has simultaneously decreased vacancies while increasing monthly rental income.

According to the National Association of Realtors, 88% of home buyers rely on the Internet as the primary source of information for their home search. This comes above information received from yard signs, newspaper ads, magazines and even the homebuyers’ individual rental agents Philadelphia. In terms of renters and tenants, Zillow claims that “Gen Y renters are extremely connected to the Web and social media, which gives them different habits and influences when they make consumer choices.”

The property management Philadelphia company is present on social networking sites such as Facebook, Twitter, Pinterest, YouTube, LinkedIn and Instagram -- but the company also knows that simply having a presence is not enough. “You can’t just throw the listings up on all these sites haphazardly and wait for something to happen,” says Gwen Perseghin, JG Real Estate’s Director of Operations, “it’s all about connecting with the viewers, engaging them in some way, demanding a response.” And a response is exactly what the company receives. For example, one of the Philadelphia property manager’s rental listings has received 1,174 unique views in a period of less than one month on YouTube alone. Their listings are highly viewed on Postlets, Craigslist, Hotpads, Trulia, Zillow, Yahoo! and other real estate websites. The average vacancy is filled in less than a month, and in many cases they receive so many showing requests from their advertisements that the units are rented in only one or two showings.

One of the main reasons these Philadelphia rental agents have such high success is because of the look of the ads themselves. Each listing, no matter the size or asking price, is marketed with digital SLR wide angle lens photography, embedded walk-through video tours, and written descriptions highlighting each property’s unique details and features.

JG Real Estate is a new Philadelphia real estate brokerage and only just recently passed its one year anniversary. With such innovative advertising techniques in place already and newer approaches currently being tested and set into motion, this management company philadelphia is on the path to continued success.

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Jared Gruber
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