Video Games Intelligence: Guillaume Rambourg and Joe Graf on the Future of Cloud Gaming

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The cloud continues to change the way games are developed, distributed and monetised around the world. According to market forecasts, cloud gaming will generate over $55bln, and as much as $148bln, by 2014.

These questions and many more are tackled in a brand new Cloud Gaming whitepaper produced by Video Games Intelligence.

Guillaume Rambourg, managing director, GOG.com says: “Cloud gaming could theoretically change the gaming landscape by reaching a huge audience of gamers who cannot afford expensive hardware.”

Joe Graf, senior online architect, Epic Games agrees: “Cloud gaming is one of the most important technology trends for games… In the end, customers get better games and developers can utilize costs that scale with success.”

But both agree that before cloud gaming becomes mainstream some fundamental challenges need to be overcome.

Rambourg says: “The number one challenge for cloud gaming will be to provide a simple, user-friendly and latency-free experience to all gamers worldwide.” And this very much depends on the ISPs’ willingness to develop the access of households worldwide to cheap, yet fast internet access, he says.

Graf agrees: “A potential road block to widespread cloud rendering and streaming adoption is whether internet providers decide to throttle or control the amount of bandwidth used.”

What’s more, from a psychological perspective, cloud gaming will remove totally the feeling of ownership as the whole experience would be streamed via a remote server, adds Rambourg.

Are gamers ready for this fundamental change; one where they are no longer being able to collect their favorite boxed games?

While cloud gaming is a very promising technology that could make gaming even more popular among households; it has to answer some fundamental questions first to become a mainstream service.

These questions and many more are tackled in a brand new Cloud Gaming whitepaper produced by Video Games Intelligence. The free cloud gaming whitepaper includes interviews with Guy De Beer, Founder and CEO, Playcast.com, Peter Molyneux, Studio Head, 22 cans, Guillaume Rambourg, Managing Director, GOG.com and Joe Graff, Senior Online Architect, Epic Games.

Download the full report here: http://tinyurl.com/cg5rnkm

George Kiley, Chief Editor, Video Games Intelligence says: “This report provides invaluable insight from leading visionaries on how they see cloud gaming, how they intend to position themselves to make the most of it; and where they believe the market is heading.”

For more information contact George Kiley at gkiley(at)fcbusinessintelligence(dot)com,
or Tel: +44 (0) 207 3757545

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George Kiley
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