Portland, OR (PRWEB) November 29, 2012
The International Institute for Analytics (IIA), the leading market research firm focused exclusively on serving the business analytics industry, today announced that it has closed a $1 million fundraising round consisting of equity investments from strategic and individual investors and debt financing from KeyBank. IIA was co-founded by Thomas H. Davenport, author of Competing on Analytics and Analytics at Work.
Building on a record of growth that has made it the recognized leader in advising enterprises on how to successfully build, fund, and prioritize their analytics programs, IIA will use the capital to expand its research, sales and online commerce capabilities in 2013.
Irving J. Levin, a serial entrepreneur and active angel investor based in Portland, Oregon will lead the fundraising round. In addition, Boston-based media industry veteran, Steve Woit, will participate in the fundraising round and also join IIA’s board of directors. Remaining equity investors include analytics industry veterans and angel investors.
“In today’s competitive global environment, analytics and big data are fast becoming the most compelling competitive differentiators for companies today,” said Jack Phillips, CEO, IIA. “After three successful self-funded years, IIA is well positioned, with capital and a knowledgeable group of advisors, to continue serving enterprises who are committed to becoming analytical competitors.”
“Enterprises are just now understanding the power of data and analytics. Tom Davenport and Jack Phillips have a solid formula for providing crucial guidance for enterprises who are making big bets on an analytical future,” said Irving Levin, lead investor.
The International Institute for Analytics (IIA) was created to bring a common organizing language and ‘experienced-based’ research to the growing business analytics industry. Research is organized by vertical industry and organizational role. IIA’s mission is to meet the research and decision-support needs of business and analytics leaders and their teams as the focus on analytics as a competitive differentiator increases.
IIA’s offerings include annual research subscriptions for individuals and enterprises, faculty-moderated analytics research councils, executive roundtables and phone conversations, and advisory services for both analytics teams and vendor companies. To drive the organization’s insights, curriculum, and dialogues, IIA serves its clients through a unique ‘experience-based’ research methodology that uses a combination of world-class faculty and a closed community of end-users.
SAS, Accenture, Intel, Teradata, SAP & Dell supported IIA as early underwriters since inception. For more information about IIA, visit http://iianalytics.com/.