DASH Unveils New “Home. Means. Safety.” Public Service Message

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Ads raise awareness about domestic violence and homelessness during the holidays.

“During the holiday season, when families experience increased stress, emotionally and economically, it is essential to understand the most dire consequences of domestic violence” said Peg Hacskaylo, Executive Director of DASH.

Today, the District Alliance for Safe Housing, Inc. (DASH) is rolling out its new campaign designed to increase awareness about women and families made homeless as a result of domestic violence with the unveiling of a new bus shelter advertisement. Featuring the tagline “Home. Means. Safety.” the ad highlights the incidence of families forced to live on the streets because of abuse and the services DASH provides to address the need. It also features the picture of a child playing with a doll house to emphasize the victims of this pervasive problem.

The ad is being displayed in Metro bus shelters across the District of Columbia, with space donated by Clear Channel Outdoor in agreement with the DC Department of Transportation to provide pro-bono space for public service messages. The ads will be displayed at bus shelters downtown and will be posted through the holidays. The campaign is part of a larger effort by DASH to increase the public’s consciousness about the intersection of homelessness and domestic violence and how it affects women and children, including radio spots, community outreach events, and public awareness materials.

“During the holiday season, when families experience increased stress, emotionally and economically, it is essential to understand the most dire consequences of domestic violence,” said Peg Hacskaylo, Executive Director of DASH, which has been recognized locally and nationally for their innovative model of safe housing for survivors. “That’s the crucial message of this campaign – that everyone should have a safe place to call home – and that with support and resources such as those provided by DASH we can make that a reality. We are so grateful to Clear Channel and DDOT to help us convey this urgent message – especially now, as winter approaches and more and more families need our help.”

Recent National statistics show that women and children are one the fastest growing groups of homeless people in the country, and according to the Washington Council of Governments’ 2011 survey of homelessness in the region, the number of homeless families in the District of Columbia increased by 18% over the previous year. DASH provides 63 units of safe housing for over 160 survivors escaping domestic violence annually. They also work with victims, landlords, and housing programs across the city to ensure access to housing and safety from abuse.

DASH is an innovator in providing access to safe housing and services for survivors of domestic and sexual violence and their families as they rebuild their lives on their own terms. We seek to strengthen and expand the local safety net for survivors by providing high quality, voluntary services that are responsive to their individual needs and by engaging lawmakers, community members, service providers, and survivors in the movement to make safe housing more accessible in the short-term and less necessary in the long-term.

Contact: Peg Hacskaylo
District Alliance for Safe Housing (DASH)
Phone: 202/462-3274 x110
Cell: 202/258-5025
Fax:    202/269-0528
Email: phacskaylo(at)dashdc(dot)org
http://www.dashdc.org

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Peg Hacskaylo
DASH
202-462-3274 110
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