The Owner of SelfLube, a Manufacturer of Mold and Die Components, Discusses The Importance of Customer Service Going Into The New Year

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Phil Allor, Owner of SelfLube, highlights issues concerning the mold and die industry and explains why customer service is an important factor in alleviating these concerns. The industry is highly competitive and with uncertainty spurring up with the economy in 2013, SelfLube is working to put customer's worries at ease.

SelfLube mold and die components

SelfLube is the leading US manufacturer of mold and die components.

The driver here is economics. Components (such as wear strips, wear plates, slides, bushings, etc.) are an essential part of a tooling program, but rather small on in terms of cost.

Quality components are essential for the proper functioning of a complex tool, such as a large die or mold. Shops building such tools are in a tough business. Dealing with demanding customers, tight lead times and razor thin margins is burden enough. What they don't need is the added burden of an unreliable components supplier. More and more of these shops are looking to the SelfLube company in Coopersville, MI for their component needs.

It is not surprising. SelfLube has an unsurpassed reputation for quality, reliability and customer service. The company started in business 22 years ago with just two machines and two operators. Since then it has grown - a lot. And, it is now become the leading U.S. manufacturer of mold and die components. "All that growth can be attributed to one thing: outstanding customer service," says owner Phil Allor. "You know in our early days we thought of ourselves as purely a "manufacturing" company. But, as we started adding more and more customers our focus began to slowly change from a manufacturing orientation to a customer service orientation. We are in business to serve the needs of our customers and we intend to be the best company in the industry at doing customer service."

So why is there such a compelling need for customer service? "The driver here is economics. Components (such as wear strips, wear plates, slides, bushings, etc.) are an essential part of a tooling program, but a rather small one in terms of cost," Allor goes on. "This creates a small upside in terms of savings from a little better price, but a very big down side risk if things go wrong. Focusing on customer service and making sure that things don't go wrong delivers much better value to the customer."


SelfLube is a US manufacturer of mold and die components such as bushings, gibs, wear strips, parting line locks, lifter slides and related items - 8,000 standard part numbers in all, many of which are self-lubricating. The company sells directly to build shops, which results in both better pricing and better customer service.

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Jordan Fifelski
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