Easy2 Reports a 155% Increase in Black Friday Mobile Traffic as Holiday Shopping Begins

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Apple iPad and iPhone Dominate Mobile Shopping Usage

83% of holiday weekend mobile shoppers used an iPad or iPhone

Mobile shopping and product research increased 155% vs. average daily traffic on Black Friday among the clients of Easy2 Technologies, the leading provider of interactive merchandising content and technology for manufacturers and retailers. In addition, 83% of holiday weekend mobile shoppers used an iPad or iPhone.    

“Last year at this time, mobile and tablet shopping began to reach critical mass,” said Ethan Cohen, CEO. “Since then, we have seen tablet sales explode and smartphone penetration continue its steady increase. Mobile shopping activity has grown 49% since August and tablet shopping has grown 46% in the same time span. Now, mobile shopping and product research is 15% of our merchandising content consumption. It is definitely the time to invest resources to provide shoppers mobile merchandising content.”

Easy2 notes the following holiday mobile shopping and browsing trends:

  •     68% of all Thanksgiving weekend mobile shoppers used an iPad, 15% used an iPhone, and 15% used an Android device
  •     The 5-day Thanksgiving holiday shopping weekend saw a 125% increase in mobile shopping vs. average daily traffic, including a 155% increase on Black Friday
  •     Cyber Monday mobile traffic increased a healthy 102% over average daily traffic
  •     Mobile and tablet shopping has more than doubled to 15% of total user experiences, compared to only 7% of total user experiences during the 2011 Thanksgiving shopping weekend

“Manufacturers and retailers that embrace mobile merchandising can offer in-store shoppers interactive product demos and product selectors,” said George Koenig, VP of Sales. “A shopper in the aisle that is searching for additional product information is begging for help to buy the product. Since the retailer and manufacturer control the content linked to the QR code or MS Tag, they can give shoppers engaging, informative product content at the point of decision to help create or preserve a sale. This approach also discourages shoppers from using mobile devices to purchase competing products or similar products from competing retailers. It’s a win for the manufacturer, a win for the retailer and a win for the shopper!”

(This data was supplied by Easy2 and encompasses its network of retailers and manufacturers. Easy2’s SaaS platform gathers anonymous information on mobile shopper behavior based on their interaction with product demos and guided selling tools.)

About Easy2 Technologies: Easy2 (http://www.easy2.com) connects manufacturers, retailers and consumers with engaging and educational merchandising content that converts shoppers to buyers. Clients include leading consumer products manufacturers and online retailers such as Lowe's, Sears, Toys 'R Us, DeWALT, Britax, Mitsubishi and hundreds of others.

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Jerry Spelic
Easy2 Technologies
(216) 812-4525
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