We’re thrilled that with this new recipe we’ve made our already delicious line of Sandwich Breads softer and fluffier so they taste, look and feel like the real thing,” said Doug Radi of Rudi’s Organic Bakery
Boulder, Colo. (PRWEB) November 27, 2012
Rudi’s Gluten-Free Bakery is transforming the gluten-free world, one recipe at a time. The company known for its delicious line of gluten-free offerings, including everything from Sandwich Breads, Hamburger Buns and Hot Dog Rolls, Pizza Crust to a line of Tortillas, has revamped its Sandwich Bread recipes in a way that will revolutionize gluten-free taste and texture.
“In speaking with the gluten-free community, we quickly learned they are looking for better-tasting breads and baked goods that don’t leave you with any feeling of missing out on the good stuff. We’re thrilled that with this new recipe we’ve made our already delicious line of Sandwich Breads softer and fluffier so they taste, look and feel like the real thing,” said Doug Radi, senior vice president of marketing and sales for Rudi’s Organic Bakery. “It’s our passion to keep pushing the envelope to create high-quality gluten-free products the whole family will enjoy. We’re confident our fans will love the new formula, and will feel good about what they’re eating, too.”
Since its founding in 1976, Rudi’s Organic Bakery has perfected baking breads free of artificial chemicals and preservatives. Today, Rudi’s Organic continues to leverage their longstanding history to create and perfect their gluten-free breads made with only the highest quality, wholesome and all-natural ingredients. Rudi’s Gluten-Free is recognized within the industry as a gluten-free leader, including being named the Trailblazer in the gluten-free category in the 2011 Grocery Headquarters Trailblazer Awards. The award was based on innovative excellence and leadership in the grocery industry.
What do consumers think about the new and improved recipe? In a taste test made up of celiac and gluten intolerant consumers, the new Rudi’s Gluten-Free formula was selected as the favorite bread against a top competitor when it came to flavor, aftertaste, texture, appearance and everyday usability, all of which Rudi’s Gluten-Free anticipates will help boost in-store sales. Fans will first see the recipe change in the full line of Rudi’s Gluten-Free Bakery Sandwich Breads, including Rudi’s Gluten-Free Original, Multigrain and Cinnamon Raisin. Here’s a look at exactly what has changed in the new gluten-free recipe, and what will make fans smile when they bite into their next gluten-free sandwich:
- Soft and delicious texture with a better shelf life—bread stays softer longer
- Incredible Taste—so good you really will say yum out loud
- Doubled the fiber content—2g per serving
- Certified gluten-free by the Gluten Free Certification Organization (GFCO)
- All-natural ingredients—Rudi’s Gluten-Free has always baked with only natural ingredients giving all its Sandwich Breads a cleaner ingredient label than competitors
- Non-GMO ingredients—like Rudi’s Gluten-Free has always used
To help support the launch of the new formula, Rudi’s Gluten-Free has planned a comprehensive marketing program that includes continuation of engaging and entertaining programs online; engagement with top gluten-free bloggers; coupons to drive trial and presence at key gluten-free events across the U.S. To start the year with a bang, Rudi’s Gluten-Free plans to ring in the New Year with its first marketing campaign launching in January 2013. In 2013, Rudi’s Gluten-Free also plans to launch additional new products to provide fans with even more delicious and nutritious options. For the latest updates on product offerings and promotions, Rudi’s Gluten-Free invites fans to Like Rudi’s Gluten-Free on Facebook, and visit the products page on the Rudi’s Gluten-Free website.
About Rudi’s Organic Bakery, Inc.
Rudi’s Organic Bakery, Inc., has been passionate about baking better breads for families for more than 30 years. Founded and headquartered in Boulder, Colo., Rudi’s Organic Bakery is the only nationally available brand offering a full line of nutritious and delicious, certified organic breads and baked goods. Rudi’s Organic is committed to baking breads using only the best organic ingredients and no artificial additives, preservatives and GMOs. In 2010, Rudi’s Organic leveraged this heritage to create Rudi’s Gluten-Free Bakery, a line of gluten-free breads and baked goods made with wholesome, all-natural ingredients so that each bite tastes like the real thing. Rudi’s Organic and Rudi’s Gluten-Free products are available nationally at natural foods stores and select mainstream supermarkets. For more information, visit rudisbakery.com.