Start Your Winter Sale on December 20th says Competitor Monitor

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New research from price monitoring experts Competitor Monitor predicts December 20th as the date to start your winter sales in 2012.

Every day we are helping more clients to build dynamic pricing models using key market data and financial indicators.

New research just released by Internet price monitoring experts Competitor Monitor predicts December the 20th as this year’s big day for major discounts to begin.

Competitor Monitor tracks millions of product lines across many retail sectors for clients selling everything from mobile phones to children’s toys. They help clients stay competitive by delivering the latest pricing changes from the market in simple to action reports, enabling them to make instant pricing decisions to drive profitability or volume growth.

To develop their research, Competitor Monitor aggregated data points from across the globe in every key retail sector. They have been monitoring the impact of sales activity on client pricing and sales volumes for years so know how important it is to time sales just right. Go too early and risk sacrificing unnecessary margin or go too late and risk losing sales volume. It's about getting it just right.

Last year saw the first major movement in price points on the 21st December. This was the watershed moment that the majority of retailers decided they had maximized Christmas profits and now needed to start and move stock levels out on specific lines. Competitor Monitor saw a starting average reduction of 22.5% across key lines of clothing, toys, cosmetics and seasonal items and 15.2% on electrical items.

Given the analysis of this year’s data, Competitor Monitor predict an even earlier move towards this type of selected price discounting. Their analysis shows that the 20th December will be the watershed day for 2012. It falls on a Thursday and signals the start of final weekend in the run up to the big day. The research also predicts discounts to be as heavy as last year given there has been little change in economic factors over the last 12 months. An initial move around 25% across fashion and seasonal lines is likely.

Competitor Monitor’s James Mishreki commented; “Every day we are helping more clients to build dynamic pricing models using key market data and financial indicators to scenario plan how prices and sales may change throughout the year. This is enabling proactive retail pricing rather than simply responding to influences as they happen.”

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James Mishreki
Competitor Monitor
00 (44) 800 4083825
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