What’s Your Gift Card Personality?

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This season’s most popular gift for giving, receiving is the gift card. Reasons, personalities vary.

Gift Card Weekend

Gift Card Weekend

Gift Card Weekend provides shoppers an opportunity to make their dollar stretch, by cashing in at some of the biggest names in retail, food and specialty stores.

Every year, $100 billion dollars is spent on gift cards, and more than half of those gift cards are purchased during the holiday season. While nearly all of us will receive some sort of gift card this year, how we choose to spend them can be varied.

The I Have Something Specific in Mind Shopper:
A gift that was once thought to be “impersonal” is now a holiday staple. In a recent survey by the National Retail Federation, six in 10 (59.8 percent) of those polled say they would like to receive a gift card this year, up from 57.7 percent last year and the most in the survey’s history. The reason why? According to a Gift Card Impressions survey, it’s because 51 percent of gift card recipients have a “planned purchase” or something they are seeking to buy.

The It’s Burning a Hole in My Pocket Spender:
The It’s Burning a Hole in My Pocket spenders are by far the most rare breed of Gift Card recipient, according to the survey commissioned by Gift Card Impressions and conducted by Trozzolo Communications Group. Approximately fifteen percent of shoppers will spend their gift cards within two weeks of receipt; slightly fewer of those shoppers (13 percent) will spend their gift cards on an “impulse purchase.”

The I’m Going to make this Gift Stretch Bargain Hunter:
Eighty-seven percent of gift card recipients will wait for a discount or incentive before parting with their gift cards, specifying that a designated weekend or a sale could entice them to spend their holiday cards to get more “bang for their buck.”

The Perfect Purchase Purchaser:
Most gift card recipients (53 percent) coordinate cashing in their gift cards with their ability to make a “perfect purchase.” Which means that the 68 percent of holiday shoppers who will purchase gifts cards for their family and friends this holiday season, are essentially giving them the perfect gift.

Gift Card Weekend; the Answer for Every Personality
The average consumer receives more than six gift cards each year. In an effort to help the purchaser and recipient to stretch the value of their gift card, Gift Card Impressions is pleased to announce the second annual Gift Card Weekend on January, 4-6, 2013.

“We know that consumers are always looking to maximize the value of the gifts they give and receive,” said Brett Glass, CEO of Gift Card Impressions. “Gift Card Weekend provides shoppers an opportunity to make their dollar stretch, by cashing in at some of the biggest names in retail, food and specialty stores.”

Gift Card Weekend is the industry’s only once-a-year shopping event where consumers get special offers and incentives when they redeem their gift cards the weekend of January 4-6. Gift Card Weekend is sponsored by Gift Card Impressions, the Retail Gift Card Association, InComm and Ceridian Stored Value Solutions.

Gift Card Weekend partners include such national brands as:
AMC Theatres®
Applebee's®
Bass Pro Shops®
Bath & Body Works®
Chili's Grill & Bar
LongHorn Steakhouse®
Marriott®
Olive Garden®
Red Lobster®
Red Robin
Regal Entertainment Group® (Edwards Theatres®, Regal Cinemas®, and United Artists Theatres®)
Sephora
SpaFinder® Wellness
SUBWAY® Restaurants

For more information and updates on retail partners or to learn how to personalize a FREE Santa teaser video for your gift card, visit Gift Card Weekend online at http://www.giftcardweekend.com or find them on Facebook or Twitter!

About Gift Card Impressions
Gift Card Impressions is a Kansas City based company focused on delivering strategic development, agency creative and packaging solutions to the gift card industry. Clients of Gift Card Impressions include most major retailers and most major gift card brands. The company provides leading product solutions for both physical and digital gift card delivery, and its solutions make the gift-giving occasion more memorable and personalized by using the latest technologies. The company has more than 45 patents pending or issued, and 35 trademarks issued or applied for. Gift Card Impressions brings the “gift” back to gift cards. For more information, please visit http://www.giftcardimpressions.com.

About the Retail Gift Card Association
The Retail Gift Card Association (RGCA) is a trade association whose mission is to promote the positive attributes of closed loop gift cards. Educating consumers, retailers, media and legislative groups about the difference in prepaid products is key to ensuring a positive gifting experience. RGCA members abide by a Code of Principles which support consumer friendly policies around the purchase and redemption of closed loop gift cards. RGCA membership is open to retailers, restaurants, and travel-and-entertainment merchants whose core part of their business is to sell products or experiences but who also issue and offer closed loop gift cards. For more information, please visit http://www.thergca.org.

About InComm
InComm is a leading provider of cutting-edge prepaid products, services and transaction technologies to retailers, brands and consumers. InComm supports more than 255,000 retail locations in building prepaid card destinations, connects brands with new markets and gives consumers a simple, secure shopping experience. InComm stays ahead of emerging trends by analyzing market needs and leveraging its global, innovative commerce platform, go-to-market expertise and extensive partner relationships. With 123 global patents, InComm is headquartered in Atlanta and has offices in North and South America, Europe and the Asia-Pacific region. For more information, visit http://www.incomm.com or follow us on Twitter at http://www.twitter.com/incomm.

About Ceridian Stored Value Solutions (SVS)
With twenty years of experience, SVS is a pioneer and premier one-stop prepaid and stored value provider serving top brands around the world. Our full product suite includes retail gift cards, branded prepaid and promotional cards, plus a robust loyalty platform. SVS is the leading global provider of prepaid solutions that influence consumer behavior and increase brand loyalty. Each year we drive billions of dollars in increased sales for our customers, managing more than five hundred million card products and processing over one billion prepaid transactions from 45 countries in 26 currencies worldwide. As a leading prepaid provider, our mission is to measurably increase client sales with superior prepaid programs. Big or small, SVS meets your needs. To learn more about increasing sales and simplifying program management, visit our website http://www.storedvalue.com.

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K.C. Lull O'Rourke
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