Offer a free teleclass in January to provide key advice to clients and prospects followed by information on how they can join a group or individual coaching/support program.
Melbourne, Florida (PRWEB) November 29, 2012
During the holidays retail cash registers are buzzing but for solopreneur resume writers and career coaches, it’s not uncommon for this time of year to present an unexpected lull as job seekers mistakenly assume their efforts are wasted until the New Year.
Career Directors International (CDI), the global association of resume writers and career coaches, offers the following nine tips for career solopreneurs to leverage this downtime for a revved up New Year:
1. Set Up an Online Press Room – Like a print press kit, this website section helps the media identify expert sources for articles. Consider including sections such as Story Ideas, Expert Bio(s), Facts, Media Coverage, News, Images and Graphics, Research, Testimonials, Questions to Ask, and Contact Info.
2. Establish or Update a Client e-Newsletter – This might mean refining an irresistible offer on the website’s home page to better attract ideal prospects, developing a series of short tips and articles for upcoming 2013 issues, or finally just getting a new issue out.
Holiday issues are perfect for making a special offer such as a January discount on resume updates or a career strategy coaching jumpstart session. An alternative is to offer a free teleclass in January to provide key advice to clients and prospects followed by information on how they can join a monthly group or individual coaching/support program.
3. Build a Local Presence with Speaking Engagements – The local newspaper or Chamber of Commerce are resources for local professional associations that need to book speakers for upcoming meetings. Book sessions now on job search strategy or winning at the interview to boost local visibility.
4. Write the E-Book That Keeps Getting Put Off – Put together an outline, flesh out topics, and get the writing scheduled. CDI’s President, Laura DeCarlo, wrote her first book, which later became a certification course, in six weeks by working on it just 30-60 minutes a day.
Advanced tip – if the e-book is already a success, consider converting it into a group class or membership program with a private forum for support, tools, and networking; Q&A and educational calls; and access to the expert.
5. Learn a New Saleable Skill by Earning a Credential – Buyers respond to credibility and endorsement of expertise, and the careers industry is constantly changing and evolving. Taking this step will increase confidence, expertise, and perceived value.
CDI offers certification courses in resume writing, interview coaching, web portfolio development, and online job search strategy.
6. Make it Rain $$$ with Prospect Follow Up – A courtesy follow up call to prospects who had to ‘think about it’ and then never returned can create remarkable results. It isn’t uncommon for job seekers to realize months later that an expert is now needed.
7. Check for Updates - Double-check for annual rate reductions on credit card processing, needed changes to contracts/policies, software program updates, and file backups. Check lists for updates such as to-do lists, prospect lists, or accounting records.
8. Shift From Selling a Service to Selling the Solution – Job seekers frequently think of a professional resume as a magic bullet. Without the guidance of an expert to educate them on a successful search, they will go off ill-prepared. Create the shift now from selling single services to offering comprehensive packages that will position job seekers for success.
9. Make a list of goals to be achieved in 2013 and then, don't stop, step-by-step, until they are reached!!
Like this list? CDI members can access an additional 40+ tips in the member’s section of the website along with thousands of other free educational and business resources including over 60 hours of expert teleclasses; industry survey, trend, and research reports; sales and marketing plans; sample business contracts; mentorship and support programs.
About CDI: Career Directors International – http://www.careerdirectors.com
CDI is a global professional association that is committed to ensuring that career and resume professionals can grow and thrive in a rich, vibrant, exciting, safe, and nurturing environment. CDI is focused on championing the industry’s cause for credibility and visibility; fostering exceptional success in every generation of career and resume professionals; and cultivating the career superhero that exists within each one of us.