Transforming sales and marketing conflict into a winning partnership is a critical aspect of a successful lead generation plan that fills the sales funnel.
COLORADO SPRINGS, Colo. (PRWEB) November 28, 2012
Business-to-business (B2B) marketing firm Fusion Marketing Partners (FMP) today announced that founder and president Christopher Ryan has contributed a session to Penton Education Services’ B2B Lead Generation Certificate Program. Penton Education Services, a division of business publishing leader Penton Media, launched the course to give B2B marketing practitioners an intensive, certified four-hour course that provides more actionable knowledge than traditional webinars. The course consists of core and elective sessions, and includes testing and certification.
Ryan’s elective session—”Marketing and Sales Alignment: Building a Powerful, Predictable Revenue Machine”—demonstrates how companies that synchronize marketing and sales reap huge competitive and financial benefits, driving revenue and profitability by creating a seamless, end-to-end process. The session’s topics, among others, instructs students how to:
- Properly define the steps in the alignment process to provide the best solution
- Fill the sales pipeline, reduce the cost of customer acquisition and maximize ROI
- Improve the predictability of quarterly lead and revenue plans
“We’re excited that Chris Ryan has lent us his considerable experience for this session,” said Nathan Clark, director of content and public relations. “Transforming sales and marketing conflict into a winning partnership is a critical aspect of a successful lead generation plan that fills the sales funnel. Christopher’s proven results and reputation as a B2B marketing author and speaker make this an invaluable addition to our coursework.”
The program consists of four required courses that offer a sound footing in lead generation strategy and tactics, and the attendee’s choice of two elective courses that introduce best practices for specific markets. The courses draw upon leading experts in B2B marketing, including Craig Rosenberg, vice president of sales and marketing for Focus.com; Ruth Stevens, president of EMarketing Strategy; and others. Enrollees are tested after completion of sessions and receive a Certificate of Excellence in Lead Generation upon completion of the course. Attendees may enroll for the complete program at http://www.pentoneducationservices.com/Lead-Generation.
About Fusion Marketing Partners
Fusion Marketing Partners (FMP) is an expert outsourced B2B marketing provider that specializes in helping small- to medium-sized companies turn around their stalled or underperforming marketing plans and build value in their business. FMP’s unique strategic expertise and vigorous execution of proven tactics has quickly driven measurable improvements in awareness, leads and revenue for B2B clients across the U.S. The company was founded by principals with deep experience in B2B marketing, sales, business development, web development, web marketing, and public relations — from successful startups to Silicon Valley giants. To find out more, please visit http://www.fusionmarketingpartners.com.
About Penton Education Services
Penton Education Services, a division of Penton Media, is dedicated to helping career-oriented professionals keep their skills current so they can stand out in today’s rapidly changing business environment. Our Certification Programs offer true online education – unlike the free, one-hour webinars assaulting marketers daily. Teachers are real practitioners on the cutting edge of their fields, and students take real tests that ensure their comprehension of the material. These tests are independent verification that students have received formal training in their fields, offering the perfect training strategy for time-poor professionals who need to be on the cutting edge. For more information, please visit http://www.pentoneducationservices.com.