New Hallmark Greeting Card Innovations Focus on Anticipation This Holiday Season

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New technology, designs and formats bring Christmas sights and sounds to life

Christmas Countdown Greeting

“With these cards, you can tell loved ones what they need to hear at Christmas time while giving a keepsake that can be admired for years to come,” says Morgan Burau, Hallmark associate product manager.

Build the excitement of the season with new interactive greeting cards from Hallmark that bring the sights and sounds of Christmas to life. As the anticipation of the sound of sleigh bells, reindeer and ho-ho-hos from Santa grow, these cards can help pass along wishes of the merriest of holidays to others we love.

“With these cards, you can tell loved ones what they need to hear at Christmas time while giving a keepsake that can be admired for years to come,” says Morgan Burau, Hallmark associate product manager.

According to Hallmark research, nearly three quarters of consumers who send holiday cards do so because they know how good it feels when they receive a holiday greeting themselves.

With these interactive and innovative greeting cards, telling loved ones what they need to hear at Christmastime is easier than ever. Each enhanced feature adds a unique touch to the card-receiving experience that is sure to delight people of all ages.

The new interactive cards include:

Recordable Wish List Greetings: This card puts a new twist on an old tradition. Children can record their wish lists directly into this card to let Santa know what they’d like to receive for Christmas. Fun for all ages, the Recordable Wish List card is especially perfect for little ones who aren’t yet able to write a wish list for Santa.

“The Recordable Wish List Cards are also a great keepsake for family members to capture a child’s voice and personality at this moment in time,” Burau added.

Christmas Countdown Greetings: With the help of Santa’s friendly elves, these cards double as a holiday greeting and a functioning countdown clock. Help a child count down the days and create a fun, new family tradition. Display the card and watch the days and hours tick away, bringing the child closer to the excitement of Christmas Day.

All things Christmas are available at Hallmark Gold Crown® stores and participating Hallmark retailers nationwide. Use the store locator on Hallmark.com to find the nearest Hallmark Gold Crown store.

About Hallmark Cards, Inc.
Hallmark makes the world a more caring place by helping people express what’s in their hearts and spend time together – a privilege few other companies in the world enjoy. Hallmark greeting cards and other products are found in more than 40,000 retail outlets in the U.S., including the network of flagship Hallmark Gold Crown® stores. The brand also reaches people online at Hallmark.com and on television through Hallmark Hall of Fame original movies and cable’s top-rated Hallmark Channel. Worldwide, Hallmark offers products in more than 30 languages available in 100 countries. This privately held company is based in Kansas City, Mo., and is led by the third generation of the founding Hall family. Visit http://corporate.hallmark.com for more details.

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Jaci Twidwell
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