LinkConnector Merchants Took Advantage of Heightened Consumer Demand for Mobile Shopping on Cyber Monday

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As Cyber Monday 2012 demonstrated, many LinkConnector merchants are taking advantage of the growing revenue opportunity that mobile presents.

LinkConnector, Performance Marketing Network

LinkConnector, Performance Marketing Network

Mobile as a viable traffic source is growing significantly, and daily we are seeing LinkConnector merchants embracing this opportunity.

According to IBM Digital Analytics Benchmark report on Cyber Monday 2012, 12.91% of online sales on Cyber Monday occurred from mobile devices. More than half of LinkConnector merchants have mobile sites, and these merchants outperformed this benchmark by generating an average of 22.2% of online sales and 19.72% of overall revenue from mobile devices.

Similar to other industry trends, sales from the iPad and iPhone dominated total sales in the mobile devices space. Sales from these Apple devices accounted for over 80% of sales and 85% of overall revenue generated from mobile devices. Interestingly, the average order value on Cyber Monday was statistically equivalent for mobile sales and online sales from personal computers.

“Mobile as a viable traffic source is growing significantly, and daily we are seeing LinkConnector merchants embracing this opportunity. Mobile is more than a new revenue opportunity—it is important now for the next-generation of marketers,” said Jackie Bates, Director of Marketing for LinkConnector.

LinkConnector expects mobile sales to continue to increase through the holiday shopping season helping online sales to continue to grow rapidly and gain ground on traditional brick and mortar shopping.

About LinkConnector

Founded in 2004, LinkConnector is a Performance Marketing Network whose unique online application helps merchants and their affiliates build strong, strategic partnerships to maximize online revenues. LinkConnector maintains extreme network quality by rigorously backing its zero-tolerance fraud policy. And, with its custom tracking solutions and proprietary technologies (such as the Product Feed Search API, real-time reporting console and Naked Link Technology®), LinkConnector is serving many large online retailers, including more than a dozen Internet Retailer Top 500 merchants, and many of the industry’s most influential affiliates.

LinkConnector is operating as the fastest growing Affiliate Marketing Network—especially among Internet Retailer Top 500 companies. LinkConnector is an Inc. 500|5000 company and the #6 Network this year according to the 2012 AffStat Report.

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Jackie Lane Bates
LinkConnector
(919) 468-5150 4002
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