Columbus, Ohio (PRWEB) November 28, 2012
Promoting seasonal drink specials is one of the best ways to keep a coffee shop’s menu fresh and to introduce customers to new drinks, says Greg Ubert, founder and president of Crimson Cup Coffee & Tea. To demonstrate the value of seasonal promotions, Crimson Cup is offering free seasonal drink recipes, promotional literature, training and consulting support to independent coffee houses as part of its coffee franchise alternative program.
"We believe so strongly in the power of seasonal specials, our products and our training that we share our drink recipes, promotional collateral and training at no charge," Ubert said. “We teach coffee house owners and baristas how to prepare delicious seasonal beverages such as Pumpkin Caramel Pecan Latte and Peppermint Mocha, plus how to successfully promote the drinks to improve customer satisfaction and drive revenue.”
The Columbus, Ohio-based coffee roaster and coffee business consultant offers an extensive menu of espresso-based drinks with matching marketing collateral that makes creating promotions a breeze. To promote the specials, Crimson Cup customers receive free posters, counter mats, table tents and other point-of-purchase materials featuring a picture of a delicious drink.
Free promotional materials are a small part of the support that independent coffee house owners receive through Crimson Cup’s coffee franchise alternative program, which is grounded in the principles outlined in Ubert’s book, Seven Steps to Success in the Specialty Coffee Industry. This commonsense guide covers everything needed to start and run an independent coffee shop. Ubert wrote the book based on his experience in helping hundreds of independent coffee shops develop thriving businesses over the past 21 years.
“Our Seven Steps program is a viable alternative to coffee shop franchises that provides all the support you need to create a thriving coffee shop without giving away control of your business or sharing your profits with a corporate entity,” Ubert said. “We offer everything a coffee shop franchise does – and more – but without the franchise fees and royalties."
To learn more about Crimson Cup's alternative to coffee shop franchises and to talk to a Crimson Cup consultant, call 888-800-9224 or fill out this form.
About Crimson Cup Coffee & Tea
Since 1991, Crimson Cup Coffee & Tea has roasted and packaged quality, great-tasting coffee in Columbus, Ohio and taught independent business owners how to be successful in specialty coffee through its coffee franchise alternative program. In 2007, Crimson Cup opened its first company-owned coffee house, which joined a network of more than 350 independent coffee houses, grocers, college and universities, and food service operations across 28 states that serve Crimson Cup beverages. For more information, visit crimsoncup.com. ccct112812.