Thumb Friendly Named “Future Star” by BIA/Kelsey

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Selection further validates company’s mission to revolutionize local digital media.

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We view our selection as outside validation of our ability to lead a mobile revolution for small and medium-sized businesses

Thumb Friendly announced today that it has been named an interactive local media (ILM) “Future Star” by BIA/Kelsey. The ILM Future Stars program recognizes early stage companies that are focused on developing the next generation of local digital media and marketing solutions. The program offers a select group of high-potential startups access to digital media leaders, venture capitalists, and other investors through participation in the upcoming ILM West conference being held December 4–6 in Los Angeles.

“The ILM Future Stars represent the type of forward thinking and technological innovation that is rapidly changing the landscape in interactive local media,” said Peter Krasilovsky, vice president and program director, BIA/Kelsey. “With its strategic focus on helping small businesses reach consumers online through their mobile devices, Thumb Friendly is clearly part of that vanguard. We’re excited to have its energy and entrepreneurship at ILM West.”

Recent research conducted by the digital media firm vSplash provides considerable evidence that small and medium-sized businesses globally are not keeping pace with changing consumer behavior. Indeed, according to vSplash data 98% of SMB websites are not mobile optimized. What’s more, 56% of SMB sites have no street address and 44% had no phone number. So, while technology has been enabling for virtually all businesses, a ‘new digital divide’ has emerged between Wall Street and Main Street, making local digital media increasingly important.

“ILM West is the flagship event of the local media and commerce industry, so it’s an incredible honor for us to have been chosen to participate from among so many other important emerging companies this early in our development,” said Andrew Katz, Founder & CEO of Thumb Friendly. “While our success is ultimately in the hands of the clients we currently serve and those we hope to serve in the future, we view our selection as outside validation of our ability to lead a mobile revolution for small and medium-sized businesses,” concluded Katz.

About Thumb Friendly
Headquartered in Atlanta, Thumb Friendly has become a global leader in local digital media by helping small and medium-sized businesses drive incremental revenue through turnkey advertising solutions designed to generate and convert incremental leads through smart phones, iPads, and other mobile devices. The company’s proprietary system offers a unique mix of affordability and easy-to-use technology that enables businesses to get more results from their marketing investment. For more information, visit

About ILM West
Interactive Local Media West (ILM West: Leading in Local) is BIA/Kelsey’s conference devoted to digital media with a local focus. ILM attracts a global audience of executive-level decision makers from across the local media landscape, including companies engaged in local search, deals and group buying services, location-based services, local social media, traditional local media, classifieds and vertical media, as well as advertising and marketing agencies, local digital media suppliers and sector-focused investors and financial analysts. For more information, visit

About BIA/Kelsey
BIA/Kelsey advises companies in the local media space through consulting and valuation services, research, Continuous Advisory Services and conferences. Since 1983 BIA/Kelsey has been a resource to the media, mobile advertising, telecommunications, Yellow Pages and electronic directory markets, as well as to government agencies, law firms and investment companies looking to understand trends and revenue drivers. BIA/Kelsey’s annual conferences draw executives from across industries seeking expert guidance on how companies are finding innovative ways to grow. Additional information is available at, on the company’s Local Media Watch blog, Twitter ( and Facebook (


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