I can’t imagine running my business without social media...it is the cornerstone of my marketing.
Leesburg, VA (PRWEB) November 28, 2012
Though many realtors nationwide are discovering the benefits of using platforms such as Facebook, Linkedin, Twitter, and Pinterest to enhance their online presence and communicate with their audience, a greater number continue to rely on referrals and direct contact to grow their client base. These methods have their place, but not to the exclusion of online avenues. The fact that many realtors have not embraced social marketing may be due to lack of knowledge and experience with social media, misconceptions about inbound marketing, limited resources (time, support, assistance), or their age. Increasingly, self-employed professionals (those relying on income they generate for themselves rather than given a paycheck) are realizing the effectiveness of traditional marketing is waning as more and more people turn to the internet to research before they buy.
Most business owners know they need to have a website if they are going to continue to operate into the future. Why is this so critical and why is just a website still not enough?
- 90% of American buyers search online before they purchasing
- Social media is now the number one activity on the internet
- 58% of businesses saw a decrease in marketing costs when they switched to socia marketing
Most realtors work under the umbrella of an agency. Many of these agencies are sophisticated with their tools and resources and provide their agents with a great deal of support for their marketing efforts. Though this has a positive impact on the agent’s bottom line, agencies do not typically provide hands-on assistance. Realtors need to do their own posts, respond to comments, promote their listings and open houses on all of these platforms, and write their own blogs.
Socia Media Maxima has designed a program addressing the needs resulting from social media trends, and positioned it perfectly for realtors. Already launched with success, social media management for realtors works off of an existing platform to allow economies of scale to benefit more realtors. Social Media Maxima posts relevant content on realtor’s social media sites and clients can choose to outsource the whole thing to be managed - the realtor’s presence, their specific posts, and build their audience. They include a professionally written blog to be used by participants. The cost of the service is affordable and keeps their social media platforms updated regularly with quality content.
Sue Smith, of “Sold by Sue”, a realtor in the Northern Virginia area is an avid user of social media to promote her business and communicate with her audience. She stated, “I can’t imagine running my business without social media. I love the ability to showcase the properties and beautiful pictures of the homes I have listed. I use social media extensively, it is the cornerstone of my marketing, and my sales/success demonstrates that”.
Sue Smith is on the cutting edge in an industry that has been a bit slow coming to the dance. Programs like what Social Media Maxima offers, helps realtors get in the social media game and gives them a boost to get started with this powerful marketing tool. Enjoy this funny video for more information.
Social Media Maxima has been helping small businesses and independent business owners manage their social media for two years. The business has grown from a one person shop to a 6 person team and growing. They discovered a need for affordable inbound marketing support and developed effective and profitable programs to meet those needs.