Camcorders are Dead - Introducing Videokits for iPhone

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Startup Tapshot Inc. invents a better way to make home videos – just in time for the holidays.

It’s video production on the go… it’s point and shoot video.

Silicon Valley startup, Tapshot Inc., has invented a new way to create great videos with your iPhone. Videokits is an app that revolutionizes the process of making all sorts of fun home videos — such as party, baby, holiday, sports, wedding, travel, and pet videos. The Videokits app is available now for free on the App Store. Go to to download the app.

The Videokits app helps anyone create engaging videos with the help of "kits" designed specifically for life's key events and special moments. Each video kit delivers shot list ideas, shooting tips, and script suggestions. Once shooting is finished, the app assembles a video for immediate playback, complete with music and title graphics. Editing is not required! Play the video on the spot for your audience, or share it on YouTube or Facebook.

Kits currently available in Videokits are: Birthday Party Interviews, Portrait of a Dog or Cat, Birth Announcement, Cooking Show, Restaurant Review, Video Postcard, Newlywed Advice, Sports Highlights for Soccer, Basketball, Football, Baseball, Softball, and more – with new kits just in time for the holidays! The Videokits app is free, along with several starter kits. Other kits are available as in-app purchases for $0.99 each. Each kit includes illustrated shot lists, recording tips, title graphics, and default music to match the kit’s theme.

“Using Videokits, anyone can make an entire video from start to finish in minutes,” says Lee Swearingen, Tapshot founder. “We’ve been busy creating kits for the common events in our lives. It’s like a team of scriptwriters, storyboard artists, editors, graphic designers, and musicians have prepared everything in advance. You are then free to focus on the fun stuff. Just collect the shots you want and Videokits puts it all together. It’s video production on the go… it’s point and shoot video.”

Along with the guided video creation process, the Videokits app also includes options for trimming and re-ordering clips, selecting the music track, and editing title graphics. In addition to eighteen step-by-step kits now available, Videokits will release many new kits in the coming months.

Videokits is the first release from Mountain View, California based Tapshot, Inc. Additional information at

About Tapshot, Inc.
Lee Swearingen and Cathy Clarke founded Tapshot in 2011 with the goal of making the process of movie-making as easy as snapshot photography. The team was involved with the design of Siri prior to its acquisition by Apple, and in a number of mobile prototypes for HP Labs and others. Tapshot CEO Lee Swearingen was previously Creative Director for Macromedia (now Adobe) and later Creative Director and Co-founder at DXM, where he led design projects for well-known companies such as Yahoo!, Intuit, Cisco, Wells Fargo, and Apple. Cathy Clarke co-founded design firm DXM, and has managed design projects for Leapfrog, HP Labs, Barnes & Noble, and Ubisoft. Prior to starting DXM, she was Director of Development and Creative Director at T/Maker (Broderbund), responsible for children's educational software. Tapshot lead engineer Eduardo Hueso is also the founder of mobile software company, SnapShop Inc. along with prior experience in software development at Industrial Light and Magic, where he contributed to the production of Star Wars and Pirates of the Caribbean films. Tapshot is funded by Stanford Angels & Entrepreneurs, Ulu Ventures, 500 Startups, Uj Ventures, and individual angel investors.

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