“PilmerPR's online reputation management has improved our responsiveness to customers. Their strategic counsel and personalized recommendations for each buyer help us resolve concerns and improve our online rating across the board.
Salt Lake City, Utah (PRWEB) November 29, 2012
Online reputation management is just as important as word of mouth in automotive and retail industries. Not surprisingly, more than 90 percent of customers get online to research dealerships before they show up on a car lot to buy a car, according to Automotive News.
Because what everyone says about a company affects its image, companies turn to endorsers to verify the trustworthiness of its brand. GephardtApproved.com, a Utah statewide brand ambassador for retailers, helps consumers pick companies they know won't rip them off.
While endorsers like Get Gephardt are a great first step in protecting company brands, without an online reputation management strategy companies are at risk for viral spread of negative online comments.
“PilmerPR's online reputation management has improved our responsiveness to customers,” says Larry Terry, general manager for Brent Brown Toyota Scion, a Get Gephart approved dealership. “Their strategic counsel and personalized recommendations for each buyer help us resolve concerns and improve our online rating across the board. This is something the large ‘social media suites’ just don't provide.”
Brent Brown Toyota is an expert at selling cars not at managing its online reputation—and that's okay, Terry says (see complete interview). PilmerPR's online reputation management service enables Brent Brown to truly “bend over backwards” for its customers.
Managing a companies' online reputation management not only helps management listen to what customers say about their service, but also lets them know they care. Businesses' biggest problems would largely be avoided if companies talked less and listened more.
“Customer feedback and satisfaction level has never been more sharable or immediate as with social networks online,” says John Pilmer, president and CEO of PilmerPR. “It is critical that businesses monitor online comments and respond quickly to concerns before they turn into viral wildfires.”
Adding reputation management to the branding tool kit can turn negative customers into positive ones, improve overall customer relationships and create long-lasting advocates for a company, Pilmer says.
About PilmerPR, LLC
The PilmerPR team has more than 50 years of collective experience in marketing and public relations with specific backgrounds in high-technology, engineering, retail, real estate, print journalism, social media, travel, music and rapidly rising areas of SEO and Green PR. Founder John Pilmer is Accredited in Public Relations (APR) by the Universal Accreditation Board. APR is a mark of distinction for public relations professionals who demonstrate commitment to the profession and to its ethical practice.