Marketing Essentials for Information Professionals

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InfoDesk marketing session to kick off the SLA Winter Virtual Conference on Friday, December 7 at 9:00 am EST

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Many librarians and information professionals are now finding themselves in the uncomfortable position having to compete for the attention of their audience.

InfoDesk will kick off a full day of online professional development sessions December 7 with a complimentary presentation: “Marketing Essentials for Information Professionals.” The one-hour session is the first in a day-long SLA Winter Virtual Conference presented by the Pharmaceutical and Health Technology (PHT) Division of Special Libraries Association (SLA), along with the Rocky Mountain Chapter, Chemistry Division, and CI Division.

Click here to register for the SLA Winter Virtual Conference.

The session, led by long-time information marketing professional and InfoDesk Vice President of Marketing Sean Smith, is designed to teach information professionals how to market themselves effectively, both inside and outside of their organizations.

“Many librarians and information professionals are now finding themselves in the uncomfortable position having to compete for the attention of their audience,” said Smith, adding that his presentation will focus on the tools information professionals can use to win that competition.

According to Smith, corporate and other special librarians face a threefold marketing challenge. The first is how to compete effectively for readership and mindshare. The second is how to sustain and drive usage of information resources. The third is how to demonstrate their own value and show ROI.

“This session,” Smith said, “will examine all three challenges and the best ways to meet them.”

Further, he said, “Many information professionals are unsure about how to market themselves effectively—either inside or outside of their organizations.”    

This is the first session in a full day of non-stop professional development webinars. Registration is free for SLA members! Attendees are welcome drop-in and out of sessions throughout the day.
Other Winter Virtual Conference topics will include: OpenBEL, Data Management and Laboratory Notebooks, Framework Fight Club, Converse with People to Gain Real-Time Intelligence, LinkedIn: A thirty-minute makeover, Perspectives on Information Professionals: 2012 going into 2013. Other guest speakers include William Hayes, SVP, Selventa, Sean Campbell, Co-owner, Cascade Insights and Deb Hunt, President-Elect, SLA.

Preview the full schedule for the SLA Winter Virtual Conference at

About InfoDesk

InfoDesk ( specializes in information management solutions that help organizations integrate, deliver and share content resources more quickly, cost effectively and securely. For more than twelve years InfoDesk has helped some of the largest multinational corporations, top government agencies and media companies integrate, deliver and share large volumes of information more effectively. InfoDesk is based in Tarrytown, NY with offices in London and Washington DC.

About PHT

The Pharmaceutical and Health Technology (PHT) Division ( of the Special Libraries Association (SLA) provides a forum for the exchange of information and ideas among individuals interested in the collection, storage, retrieval, analysis, and dissemination of information in all aspects of the pharmaceutical, biomedical, biotechnical, cosmetic, medical device, and other health care fields. PHT is involved in all aspects of information science, as related to education, research, business and marketing in health care.

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