“Turano turned 50 on October 22, 2012. To celebrate, they decided to rerun creative from the spring campaign, which succinctly communicates the anniversary in a warm and appealing way,” said Flora Caputo, VP and Executive Creative Director, Jacobs Agency.
Chicago, IL (PRWEB) November 28, 2012
Jacobs Agency announces the launch of Turano Baking Company’s 50th anniversary holiday ad campaign. Jacobs Agency has been Turano’s agency of record since September 2009. Founded in 1962, Turnao provides the best of authentic European-style breads and rolls to the Chicago area.
Jacobs Agency developed the creative components for Turano’s new campaign, which debuts on CTA, Pace, Metra and expressway billboards beginning Monday, December 3. The ad features the simple, festive headline “Let’s celebrate 50!” locked up with appetizing images of their three best-selling products: Pane Turano, a French roll, and the gourmet sandwich roll.
“Turano turned 50 on October 22, 2012. To celebrate, they decided to rerun creative from the spring campaign, which succinctly communicates the anniversary in a warm and appealing way,” said Flora Caputo, VP and Executive Creative Director, Jacobs Agency. “The campaign, which performed well in May, achieves this with the headline, ‘Let’s Celebrate 50!’ which invites local consumers to take part in this milestone. It also keeps Turano’s flagship products front-and-center to inspire purchase.”
“We are thrilled to have the opportunity to continue our anniversary celebration,” said Mario Turano, Marketing Manager. “As a company, it’s humbling to reach this landmark and get to celebrate it with the city that helped us get here.”
The latest Turano campaign will run for four weeks, coinciding with the December holidays. Visit http://www.turanobaking.com, or check out their Facebook page at http://www.facebook.com/turanobread to stay up-to-date on the company’s latest activities.
About Jacobs Agency
Chicago based Jacobs Agency helps clients untangle their business problems. While their industries vary, the reason clients come to us is the same: they need sharp thinking, superior creative and the ability to reach targets on multiple levels. Today’s communications landscape has complexities that can immobilize even the brightest marketers. We are undaunted. Why? With Through the LinesSM engagement, our proprietary philosophy and marketing model, we understand and can expertly navigate the landscape’s intricacies. How? We start with an Objectives-Based Approach. From Targeted Awareness to Audience Engagement, from Lead Generation & Prospect Nurturing to Sales Enablement and Brand Refinement, we keep a client’s objectives as our guide and we produce breakthrough results. Have a complex business issue that needs straightening out? Call us at 312.664.5000 or visit http://www.jacobsagency.com.