LeadBolt delivers a world’s first with Gyro-based performance advertising

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Mobile advertising leader, LeadBolt, today announced a world first for mobile advertising by utilising gyroscope technology to capture user responses with their new Audio Ads. Audio Ads combine display, audio and a gyroscopic trigger to enhance user engagement and move the display ad experience beyond the limitations of the mobile screen.

Innovative mobile advertising network, LeadBolt, today released the World’s first response advertisement triggered by the gyroscope technology on Android smartphones.

The new functionality combines display advertising with an audible call to ‘shake your phone’ in order to respond to the advertisement. Pre-release testing has shown huge performance benefits with user response rates up to 600% higher than standard display ads. Early indicators are that the added sensory involvement is drawing in users and the innovative call to action is more seamless with their current activities.

“Mobile advertisers are continuously searching for ways to overcome the limited real-estate on smartphones,” says LeadBolt CEO, Dale Carr. “By tapping into previously unused spectrum that targets sight, sound and movement, we have taken the experience beyond the screen. The results so far speak for themselves.”

Since Apple’s 2010 launch of the gyroscope in their series 4 iPhone, the feature has been used to a limited degree in rich media advertising by advertisers wanting to enhance the display experience of their ads. LeadBolt’s announcement represents the first time the gyroscope has been used effectively in in-app display advertising and also the first time it has been used as an engagement trigger.

“In the app world we always talk about user engagement as a key performance indicator. At LeadBolt we see our role as developing innovative solutions that supports developers to monetize their assets while contributing to their engagement goals - not distracting from them. The introduction of Audio Ads is a huge step towards this. We are very excited about the possibilities to take this further in the future.”

Developers and advertisers who are interested in finding out more about Audio Ads should visit http://www.leadbolt.com or contact a product specialist on support(at)leadbolt(dot)com.

About LeadBolt:
LeadBolt is a leading Mobile Advertising Network focused on delivering innovative monetization solutions to its users. Through the largest range of traditional and premium ad formats, LeadBolt helps its network partners connect to their target audience on mobile, generating higher eCPMs for publishers and better ROI for Advertisers. For more information about Audio Ads, visit: http://www.leadbolt.com or email us at media(at)leadbolt(dot)com.

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