Dealers can now target mobile shoppers based on their location
Minneapolis, MN (PRWEB) November 30, 2012
Dealers can now target mobile shoppers based on their location. Today AutoMotion Dealer App released a ground-breaking new feature for its iPhone and Android app technology. The new Location Targeting feature allows dealers to identify up to 5 physical locations in their area. When a mobile shopper visits one of these locations, a special offer from the dealership is automatically sent to the customer’s phone.
“Many of our dealer clients are targeting competitor locations, quick lube stores, and stand alone service centers,” stated Ben Anderson, AutoMotionTV President. “In this way dealers are able to send mobile shoppers coupons and offers precisely when the timing is right.”
For the first time dealers are able to send a targeted message to mobile shoppers when they’re in the shopping process. The technology can identify when a potential customer is visiting a competing dealership or obtaining a service quote from a competing service center. The system automatically delivers a coupon or offer to that customer’s phone, incentivizing a visit back to the dealership.
“Never before have dealers had the opportunity to deliver a message to their customers when the timing is right,” continued President Ben Anderson. “We see this tool as an exciting new development for our dealer clients looking to drive more traffic to their showrooms and service centers.”
Location Targeting adheres to privacy laws and Apple/Google policies. No personal information is gathered from mobile shoppers and users of dealer app are allowed to opt out of the program at any time
For more information on Location Targeting visit: http://automotiontv.com