Staples Europe Deploys OpenTag Across European Site Portfolio

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Enterprise Tag Management technology being deployed across Staples’ European sites.

Office supplies retailer Staples is deploying OpenTag (, the enterprise Tag Management solution from QuBit (, across its European websites. The deal will cover Staples’ web properties in the UK, France, Italy, Spain, Sweden, Germany and the Netherlands.

The implementation follows the announcement in May 2012 of Staples’ adoption of QuBit’s advanced big data customer analytics products. OpenTag will help Staples with the rapid roll-out and application of QuBit’s range of tools to Staples’ web properties.

More than 30 businesses a week are now signing up for OpenTag, taking advantage of its flexibility in offering managed and self-service options, its range of free and paid-for pricing options and open data standards.

Tag Management is fast-becoming a ‘must have’ technology on large business websites. In much the same way a marketer would use a Content Management System to control pages and content, developers can use Tag Management Systems (TMS) to control third party technologies (or tags) such as web analytics or marketing tags from one central location. Using tag management, site owners can increase site speeds, improve business agility, decrease marketing costs and enhance data and privacy management.

Graham Cooke, CEO of QuBit, said: “OpenTag is now becoming the solution of choice for enterprise Tag Management implementations. We are excited to work with Staples Europe in fulfilling their Tag Management requirements with our rich functionality and thorough support options."

Willem Vos, Head of eCommerce at Staples Europe, said: "QuBit’s Tag Management will make a significant difference to Staples websites across Europe by reducing our development time and enabling the quick roll-out of a range of technologies. This will enable us to continue making shopping Online with Staples easy for our customers, providing them with a more relevant shopping experience."


For more information:
Patrick Herridge, Parys Communications
020 8875 7960

About QuBit
Founded by four ex-Google product, engineering and marketing executives, QuBit is developing a new breed of data-driven website optimisation products. They have a direct focus on enabling businesses to automatically improve and personalise the online experience.

QuBit pioneers Customer Analytics, a new type of analysis that targets the user - this approach offers a true interpretation of the entire customer journey and allows businesses to fully understand consumer’s purchasing behaviours. This, coupled with advanced data collection, machine learning and processing techniques help businesses rapidly optimise website conversions - a key factor in driving sales and increasing profitability.

QuBit values agility and actionability - they’re able to make immediate improvements to business' websites, as well as ensuring that their findings are directly linked to achieving prioritised business outcomes.

QuBit works with some of the UK’s largest ecommerce businesses and publishers to increase conversions, sales and profitability from their web operations.

About Staples
Staples is the world’s largest office products company and a trusted source for office solutions. The company provides products, services, and expertise in office supplies, copy & print, technology, facilities and breakroom, and furniture. Staples invented the office superstore concept in 1986 and now has annual sales of $25 billion, ranking second in the world in eCommerce sales. With 88,000 associates worldwide, Staples operates in 26 countries throughout North and South America, Europe, Asia, and Australia, making it easy for businesses of all sizes, and consumers. The company is headquartered outside Boston. More information about Staples (Nasdaq: SPLS) is available at

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Charlotte Nicholds

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