Farmington Hills, MI (PRWEB) November 28, 2012
Aspiring employees in high-growth markets are embracing the bring-your-own-device (BYOD) phenomenon and the benefits of enterprise mobility in greater numbers than those in mature markets, finds Ovum in research commissioned by Logicalis, an international IT solutions and managed services provider. Driving this trend is the predisposition of professionals in high-growth markets to “live to work” and the lower rate of corporate provisioning of mobile handsets and tablets.
As part of the largest study1 ever conducted into employee BYOD behavior and attitudes, a new paper2 from Ovum reveals that, across 17 markets3, 57.1 percent of full-time employees engage in some form of BYOD. Yet, when broken down by market, there is a clear trend: 75 percent of respondents in the emerging “high-growth” markets (including Brazil, Russia, India, UAE and Malaysia) demonstrate a much higher propensity to use their own devices at work, compared to 44 percent in more mature markets.
Logicalis works across 20 countries to support organizations that are allowing and/or encouraging their employees to use their own laptops, phones and tablet computers. The business technology provider has seen the demand grow worldwide for guidance on security, software licensing, technical support and big data compliance because of the BYOD trend. Clients across the emerging markets are embracing BYOD, often as a result of employee pressure.
Ovum’s research suggests that employees in high-growth markets see BYOD as a way to get ahead in their careers, with 79 percent believing that constant connectivity to work applications enables them to do their jobs better, compared to 53.5 percent in mature markets.
“Employees in high-growth, emerging economies are demonstrating a more flexible attitude to working hours, and are happy to use their own devices for work. However, in mature markets, employees have settled into comfortable patterns of working behavior,” explains Richard Absalom, consumer impact IT analyst at Ovum. “This behavior will shape not just future patterns of enterprise mobility in high-growth markets compared to mature markets, but also dictate which markets, structurally, are going to benefit most from this revolution in how and where we work.”
While the research shows that employees in emerging markets are embracing the BYOD trend in greater numbers than in more mature markets like the U.S. today, U.S. IT departments are leading the way in terms of managing BYOD. Among all geographies surveyed, U.S. employees are the most likely to have signed a BYOD policy at work; in fact, the research shows that 30.6 percent of U.S. employees using their own devices at work report having signed such a corporate policy governing BYOD.
Mark Kelly, Logicalis vice president of Communication & Collaboration, says the BYOD trend in the U.S. has been building for some time, and while the number of employees jumping on the BYOD bandwagon may be less than emerging markets, the interest from corporate IT professionals in managing these devices throughout the U.S. is strong. “Managing the risks associated with employees using their own devices at work, including the ability of these employees to download and transport sensitive, mission-critical company data beyond the control of the CIO and IT department, is a phenomenon that has quickly grown to a critical mass and is garnering widespread attention throughout the United States,” Kelly explains. “It is becoming clear that the BYOD movement, while aiding in the success of businesses nationwide and, in fact, around the globe, is also a security and IT risk that must be managed by corporate IT professionals.”
While it’s promising to see IT departments coming to grips with, and encouraging, BYOD behavior, Ovum warns businesses that too much BYOD activity is still going unmanaged. Of those respondents who bring their own devices to work, 17.7 percent claim that their employer’s IT department does not know, while a further 28.4 percent of respondents’ IT departments actively ignore it is happening.
“Unmanaged BYOD creates a great data security risk, and the implications of losing sensitive data via a personally owned device can be dire from financial, reputational and legal perspectives. Every business must understand the behavior of its own employees, which, as we have seen, is likely to be influenced by its location, and manage it according to its risk profile,” concludes Absalom.
Notes to Editors
1. Multi-market BYOD Survey Results: Employee Behavior and Attitudes Toward Mobile Device Usage at Work, (Oct 2012) and Multi-market BYOD Survey Results: The BYOD Management Gap, (Oct 2012)
2. Commissioned by Logicalis: “BYOD: an emerging market trend in more ways than one.”
3. Ovum’s multi-market BYOD survey gathered responses from 3,796 consumers across 17 different countries; Brazil, Russia, India, South Africa, United Arab Emirates, Malaysia, Singapore, Japan, Australia, Belgium, France, Germany, Italy, Spain, Sweden, UK, US.
Jointly awarded IIAR Global Analyst of the Year 2012, Ovum provides clients with independent and objective analysis that enables them to make better business and technology decisions. Its research draws upon over 400,000 interviews each year with business and technology, telecoms and sourcing decision-makers, giving Ovum and its clients unparalleled insight, not only into business requirements but also the technology that organizations must support. Ovum is an Informa business.
Logicalis is an international IT solutions and managed services provider with a breadth of knowledge and expertise in communications and collaboration; data center and cloud services; and managed services.
Logicalis employs almost 3,000 people worldwide, including highly trained service specialists who design, specify, deploy and manage complex ICT infrastructures to meet the needs of over 6,000 corporate and public sector customers. To achieve this, Logicalis maintains strong partnerships with technology leaders such as Cisco, HP, IBM, CA Technologies, NetApp, VMware and ServiceNow.
The Logicalis Group has annualized revenues of over $1.2 billion, from operations in the UK, US, Germany, South America and Asia Pacific, and is fast establishing itself as one of the leading IT and Communications solution integrators, specializing in the areas of advanced technologies and services.
The Logicalis Group is a division of Datatec Limited, listed on the Johannesburg and London AIM Stock Exchanges, with revenues of over $5 billion.
For more information, visit http://www.us.logicalis.com.
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