miiCard launches Online Identity Trust Challenge for Scotland's University Students

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Calls for students to develop solutions using global verified online identity service.

miiCard, online identity, verification

online identity made easy

"We're excited to be involved in bringing together an innovative local company and Scotland's best technology students, and look forward to the ideas that will come out of the Online Identity Trust Challenge. " - Dr Martin Beaton

Online identity verification company miiCard today launched the Online Identity Trust Challenge, a competition in which Scotland’s university students use miiCard’s passport-equivalent Internet identity platform to develop solutions that address trust issues on the web.

Students are invited to submit a proposal for a service or solution that incorporates miiCard's global, real-time identity verification to solve a trust-related online issue. The Challenge allows for many possible applications as miiCard is already being used across a range of industries where a high level trusted online identity is needed, including finance, e-commerce, recruitment, real estate, social and dating.

miiCard Marketing Manager Cassie Anderson said: "We have a fantastic opportunity in miiCard to change how we trust and transact online today. With the recent release of the miiCard API (Application Interface) and businesses seamlessly integrating our ID verification technology into their own sites, we wanted to put the Online Identity Trust Challenge to some of Scotland's brightest minds to see what other market or consumer pains they can help solve."

Entries will be shortlisted in the new year and finalists will pitch their idea to a 'Dragon's Den' style judging panel made up of some of Scotland's leading businesses and organisations including Par Equity, Scottish Enterprise, and Informatics Ventures, which is helping take the project nationwide. The winner will receive a £1000 cash prize and space in the miiCard office to develop and launch their idea with the support of the miiCard development, sales and marketing teams.

Informatics Ventures Business Development Executive Dr Martin Beaton said: "miiCard is an important development in online identity and security. We're excited to be involved in bringing together an innovative local company and Scotland's best technology students, and look forward to the ideas that will come out of the Online Identity Trust Challenge. "

The miiCard team will launch the Online Identity Trust Challenge at Edinburgh University this Friday 30th November 2012, and visit other universities around the country over the coming weeks.

For more information on the Online Identity Trust Challenge please visit: http://www.miicard.com/for/onlinetrustchallenge

Contact: Cassie Anderson
cassie.anderson(at)miicard(dot)com
t: +44 (0)845 119 3333

About miiCard
miiCard is a global online identity verification service that allows a user to prove for the first time that “I am who I say I am” purely online and in real-time. miiCard empowers consumers to build trust on social networks, trade and transact easily and with confidence, and proactively manage their online identity. Vendors accepting miiCard as proof of online identity can increase conversions, reduce cost of execution and augment fraud and identity theft protection. miiCard currently supports the United States, Canada, the United Kingdom, South Africa, India, Australia, New Zealand, Ireland and France.

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