Wright Manufacturing Showcases New ZTO and Full Line of Stand-on Commercial Mowers at GIE+EXPO

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Wright Manufacturing, commercial stand-on mower pioneer sees strong demand among end-users for top-quality equipment in 2013.

“I’ve documented a 27% increase in the productivity of my lawn care business since I began using Wright commercial mowers.”
– Jesse James Middleton, owner of Bluewater Bay Lawn Care— Niceville, Florida

Wright Manufacturing, maker of premium commercial mowers, featured its full product line at the annual Green Industry and Equipment Expo (GIE+EXPO) held October 24–26, 2012, at the Kentucky Expo Center in Louisville. The show presented products from over 700 exhibitors on half a million square feet inside the Center and facilitated product demonstrations on 19 acres outside the venue.

Hal White, vice president of sales and marketing at Wright Manufacturing, observed that the outlook was upbeat among dealers and lawn maintenance businesses attending the show. “The people I spoke with were very positive about business growth for the 2013 season,” he said. “For the past few years landscapers have been focused on maintaining their fleet, but now they’re ready to purchase new equipment.”

White noted that while the full range of Wright products at GIE+EXPO drew significant interest, a few models in particular attracted heavy traffic. He said, “Everyone knows that we were the first to build stand-on mowers, but even our non-stander models got a lot of attention, including our Sport X™ and the new Wright ZTO™ model. Many people who looked at the ZTO remarked that it was very well built, especially for its price point. And I heard similar comments from visitors about our other mowers.”

While many attendees came to GIE+EXPO primarily to see and test-drive the latest in lawn and landscape technology, some came for additional reasons. Jesse James Middleton, owner of Bluewater Bay Lawn Care in Niceville, Florida, saw the show as an opportunity to not only check out new products but to speak directly to Wright representatives and convey what he liked about the mowers, as well as get assurances that his equipment would continue to be supported. Middleton said, “I wanted to ensure that we had the ongoing support from Wright that we need for our fleet. We’re going exclusive with Wright mowers in the coming year and we wanted to protect what we have now as well as what we’ll have in the future.”

He added, “We believe that the simpler something is, the better it is. And we see Wright sharing this viewpoint with us. In addition to being simple, well built, and maneuverable, their mowers are engineered to have parts that are interchangeable between models. This allows things like blades to be changed on the job quickly, and enables the mowers to be maintained easily and to run longer. I’ve documented a 27% increase in the productivity of my lawn care business since I began using Wright commercial mowers.”

About Wright Manufacturing
Based in Frederick, Maryland, Wright Manufacturing produces a full line of commercial lawn mowers and accessories that adhere to the highest standards of quality. Since its founding by Bill Wright, president and CEO, in 1993, Wright Manufacturing, http://www.wrightmfg.com, has been a leader in lawn maintenance technology, as evidenced by its development of the revolutionary Stander® mower, which introduced unprecedented levels of maneuverability and productivity to the commercial market. In addition to Stander mowers, Wright makes Sport models that allow sitting or standing positions; mid-mount Z’s; walk-behind mowers; and a wide range of accessories, including Grass Gobbler™ catchers and Velke™ sulkies.

Wright holds more than 50 U.S. patents and is a member of the Maryland World Class Manufacturing Consortium, an organization dedicated to advancing manufacturing innovation. For more information, visit http://www.wrightmfg.com or call 301-360-9810.

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