Roundy’s Inc Earns 2012 POPAI Retail Chief Award for Retail Marketing Excellence

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POPAI is awarding the 2012 Chief Award for Retail Marketing Excellence to the fast-growing Milwaukee-based retail grocery company Roundy's, Inc. during the 2012 Night of Honors being held on December 6 at the Intercontinental Hotel in Chicago.

“Roundy's banners have always been committed to delivering quality products and a welcoming retail experience that improves the lives of all the customers who shop there,” said Richard Winter, POPAI President.

Many conventional supermarkets are watching Roundy's newest foray into fresh with interest, and it's likely some will attempt to follow their lead. Offering quality products and varied selection, unparalleled customer service and compelling prices—not to mention pioneering a unique retail concept under the Mariano's Fresh Market banner in Chicago— POPAI is awarding the 2012 Chief Award for Retail Marketing Excellence to the fast-growing Milwaukee-based retail grocery company Roundy's, Inc. during the 2012 Night of Honors being held on December 6 at the Intercontinental Hotel in Chicago.

“Roundy's banners have always been committed to delivering quality products and a welcoming retail experience that improves the lives of all the customers who shop there,” said Richard Winter, POPAI President. “The company’s prowess in the area of in-store marketing and innovative retail design has helped to propel them to be one of the leading supermarket players in the country.”

Roundy’s unrelenting focus on the customer – always figuring out what they want and adapting to changing needs, particularly in tough economic times has left the retailer in a very strong position to dominate the local markets they operate in. The Milwaukee based retail grocery company, which operates five different grocery banners, has been recognized for its retail innovation, stylish design and reliability – both by industry experts and shoppers alike.

As the newest retail banner added to the Roundy's portfolio, Mariano's Fresh Market offers a completely new take on the supermarket shopping experience. In addition to creating a relaxed, egalitarian and welcoming environment and inspiring shoppers with a rich sensory experience of sights and smells, Mariano’s also offers shoppers the ability to research nutrition information at a touch-screen kiosk at the front of the store and an on-site registered dietitian is available for personal consultations on diet and nutrition. Mariano’s plans to host wellness events and offers guides that educate customers on subjects such as a gluten-free diet. Organic and natural products are prominently displayed on bump-outs, so customers can quickly determine if there are gluten-free and organic products down that aisle.

The criteria used in determining the POPAI Chief Award includes demonstrating an effective and innovative use of marketing at retail in the overall marketing strategy, demonstrating a deep understanding of shopper behavior, and adhering to the highest business standards. As the 2012 honoree, Roundy's joins the ranks of leading retailers having received the annual Chief Award including Walgreen's, Safeway, 7-Eleven and Duane Read, to name a few.

About the POPAI Chief Award for Retail Marketing Excellence
The Chief Award for Retail Marketing Excellence is awarded to one Brand Marketer and one Retailer each year that demonstrate effective and innovative use of marketing at retail in their overall marketing strategy and adhere to the highest business standards. Members of POPAI make these nominations, and POPAI’s Nominating Committee reviews the nominations and supporting documentation to select the company that will be presented the award during the Night of Honors.

About POPAI
Since 1936, POPAI (Point of Purchase Advertising International) has served as the leading international advocate and voice of the marketing at retail industry. Comprised of chapters worldwide and serving more than 1,700 members internationally, POPAI promotes, protects and advances the broader interests of the marketing at retail community through original research, certified education, showcasing industry excellence, trade forums and protecting intellectual and legislative rights. For more information, please visit http://www.popai.com

About Roundy's
Roundy’s is a leading grocer in the Midwest with nearly $4 billion in sales and roughly 18,000 employees. Founded in Milwaukee in 1872, it operates 161 retail grocery stores and 98 pharmacies under the Pick ’n Save, Copps, Rainbow, Metro Market and Mariano’s banners in Wisconsin, Minnesota and Illinois. For more information about Roundy’s and its banners, visit any of the following websites: http://www.picknsave.com, http://www.copps.com, http://www.rainbowfoods.com, http://www.metromarket.net or http://www.marianos.com.
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