Being attentive to the different needs of each individual and scaling their workouts to reflect that, is why I think our members keep coming back and bringing their friends and family with them
Chico, California (PRWEB) November 30, 2012
North Rim CrossFit in Chico, California has reached the 100 member mark, a goal the new company set for itself when it opened three months ago. The company has expanded from 14 members in August to 120 members in November.
North Rim CrossFit in Chico is one of more than 4,000 CrossFit affiliate gyms nationwide. The company is a first time venture for owner and Chico native, Ryan Hignell. The success of the company can be attributed to Hignell’s knowledge and passion for CrossFit, as well as his attention to detail and discipline.
“My approach to training our clients is to be a quiet encourager, and not use a drill sergeant approach to call people out,” Hignell said. “This method, along with being attentive to the different needs of each individual and scaling their workouts to reflect that, is why I think our members keep coming back and bringing their friends and family with them.”
Another reason why CrossFit is attractive to many people is because it provides an alternative to the machine-based, body building, approach to fitness. CrossFit uses free weights that cause muscles to work together synergistically. It’s a core strength and conditioning program that uses constantly varied, high intensity functional movement. At North Rim CrossFit, a beginner will use the same routine as an Olympic athlete, it’s just the load and intensity that is scaled for each person.
A monthly gym membership at North Rim CrossFit in Chico is $125 per person and includes unlimited access to the gym whenever it is open, as well as CrossFit classes offered on Mondays, Wednesdays, Fridays and Saturdays. Members are encouraged to attend a regular class three days a week.
To learn more about North Rim CrossFit in Chico or to try a class for free visit the website at http://www.northrimcrossfit.com or call 530-487-4374.
About North Rim CrossFit
North Rim CrossFit in Chico is committed to the total health of every person that comes through the doors and believes in the CrossFit way for anyone that desires a higher level of fitness in their life. Whether someone considers themselves a committed athlete or is just ready to be healthy again, North Rim CrossFit is dedicated to bringing the best training and technology to reach individual fitness goals.